Sustainability and corporate social responsibility indicate the desire of an organization as a responsible citizen to give back to the society through initiatives that seek to better the lives of the people and generally, leaving the world a better place to live. As a global leader in the coffee restaurant business, the size of Starbucks and its activities mean that it wields a lot of power in its areas of operation and its activities can affect societies directly and indirectly. The company’s mission, vision, and objectives guides the company’s quest for sustainability and supports the corporate social responsibility activities and programs that Starbucks undertakes.
Starbucks sustainability and corporate social responsibility is focused on three key areas, which include community, ethical sourcing and the environment. At the community level, the company understands that its activities have the capacity to influence positively or negatively on the lives of the communities where it has its activities, whether at the retail level, or at the raw material production level of farmers. At the community level, the company strives to ensure better lives for the people through education support program, bringing people together and providing employment opportunities for people of all ages. These activities are important in supporting and making a difference in people’s lives. For instance, the company works closely with farming communities to not only ensure that the produce is of
* The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Starbucks desire as the leader in the specialty coffee industry is to be acknowledged for its responsibility to coffee farmers and their families to improve their well-being. The corporation’s primary stakeholders are broad organizations such as, coffee trade associations, suppliers, and groups with interest in sustainable coffee production. Including non-profit groups focused on human rights, social justice, and environmental issues. Other stakeholders include governmental agencies such as, U. S. AID (Starbucks Corporation, 2010).
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ("Starbucks", 2012).” Starbucks mission is to not only provide the highest quality of coffee but also make a positive impact on the world. Ethisphere Institute over the last six years has selected the World’s Most Ethical Companies and Starbucks has made the list every year. What are the key components that make Starbucks one of the most ethical companies in the world? Starbucks has developed the Standard of Business Conduct guide for their financial environment, as well as the behavior of their employees. Starbucks uses strict regulations and a variety of audits to ensure their
Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010
Starbucks is a company where social responsibility and ethical practices is one of their major concerns. Their mission statement that has laid out the guiding principles states that their guidelines of keeping people first and profits last will be a part of their culture and they try to live by them every day. These guiding principles and their mission statement has been in order of the company primarily because of the visions of Starbucks chair and founder Howard Schultz. The basic concern of Starbucks of social responsibility in its overall corporate strategy has a lot to do with the visions and goals of Mr.Schutz. His main aim is to balance social consciousness and profitability. He is true believer that ethical companies do better in
This article is study of Corporate Social Responsibility (CSR) and sustainability. It mainly speaks about the origin and the operations of CSR programs in the United States of America from the 1980’s.
As a worldwide leader in coffee and coffeehouse chains, Starbucks has been faced with both scrutiny and praise for their practices in regards to community engagement and corporate social responsibility. With locations across the globe from the United States to Saudi Arabia to Guatemala, Starbucks has seventy-two locations spread across 26 countries. With such a large footprint, this paper will be address employees and local communities within the United States operations and the suppliers in the Coffee and Farmer Equity (C.A.F.E) Practices program. Starbucks has broadcasted and built a platform upon their ethical sourcing, employee relations, and community engagement with an impressive transparency not often seen by global corporations today.
Despite Starbuck’s natural efforts on trying to carry out sustainable business, must work towards improving/ reducing its carbon footprint on the planet. Starbucks, a multi-billion dollar company, containing over 16,850 stores in 40 countries (Lapore), follows the sustainable practices of B-corporations. Starbucks practices and strives to achieve environmental sustainability. Although, Starbuck’s tremendous struggle to increase environmental sustainability, they continue to break the rules that they have put in place through their malpractice of washing dishes and the non eco-friendly cups. Even though their gargantuan efforts towards increasing their practices, it is clear that it needs to improve its sustainability through reducing the energy
In today’s business world, companies have changed. Companies are looking to adjust to their business and community expectations by making changes in the technological machinery and devices they use to reduce the company’s negative environmental impact. In order to sustain economic businesses, companies should not only concern about the financial benefits, but also ethic firms have to care about people, society, and the environment as well (Elkington 72). A portion of their profits goes to programs in charge of reducing any negative effects and promoting sustainable and social development. This social responsibility has been implemented with the purpose of satisfying the company’s and the community’s necessities in order to create a good and long-term win-win relationship. Corporate Social Responsibility (CSR) is becoming essential for today’s company’s success. Corporations have the obligation of developing strategies that will benefit employees, customers, and the community. Today we will focus on how Starbucks has made use of its corporate social responsibility to succeed in the business world and how Dunkin Donuts is still trying to stay in the market. After oil, coffee is the second most valuable commodity in the world. More than 50 percent of Americans drink coffee everyday — three to fourcups each, more than 330 million cups a day and counting (Neal).
Socially responsible organizations are doing not only profit-making activities for their own organization but also activities that benefit the whole of society. Starbucks, which is an American coffee company, is an example of an organization that is doing socially responsible. They have been involved in socially responsible activities, which are categorized three parts; community involvement, ethic sourcing and the environment. Firstly, in ethic sourcing, they have built lasting relationships with their coffee producers since they were founded. They are engaged in being responsible for their coffee, tea, cocoa, and manufactured goods, and producing and purchasing them ethically, which is related to providing customers with coffee beans of
Starbucks has been around for more than four decades, and from the very beginning it has worked hard to operate in an ethical manner. Starbucks ranked as Fortune Magazine’s fifth most socially responsible company in 2012. There are a number of good reasons for the high ranking. The company looks for better ways to develop sustainable production of its coffee. It has set in place some guidelines it calls C.A.F.E Practices, ensuring environmental leadership, economic accountability, and product quality. Starbucks also supports Ethos Water, which provides clean water to more than a billion people
Starbucks Environmental Mission provides a framework for decision-making at Starbucks. Starbucks Environmental Mission statement states that we will fulfill this mission by a commitment to: (1) understanding of environmental issues and sharing information with our partners, (2) developing innovative and flexible solutions to bring about change, (3) striving to buy, sell and use environmentally friendly products, (4) recognizing that fiscal responsibility is essential to our environmental future, (5) instilling environmental responsibility as a corporate value and (6) measuring and monitoring our progress for each project.
Starbucks answers this demand for social responsibility through what they call a “global responsibility” report which addresses what the role and responsibility of a public for-profit company should be (Starbucks.com, Global Responsibility). It is structured in a point by point 20 page report detailing their stance on issues at home and abroad. Some of the pages in the report links to some of their other web pages that explain the topic in question in more detail. Their report follows GRI standards relatively well. Aspects such as strategy/analysis, organizational profile, report parameters, and governance/commitments/engagements are well covered. Their economic, human rights, society, and environmental performance
Perhaps the most telling of the core differences between Wal-Mart and Starbucks’ sustainability agendas relates to their motivation for sustainability measures to begin with. Wal-Mart seems to pursue sustainability measures for purely selfish reasons, utilizing sustainability measures more as a tool for their Public Relations department than out of any real attempt at social responsibility. Starbucks however shows by the company’s actions that they are in fact genuinely concerned with operating sustainably. Starbucks makes realistic sustainability goals, then actively strives to meet them, publicly reporting on their progress annually (Timm 2005).
Thus Starbucks has to treat the environment with respect to leave little waste for the environment to consume, have efficient processes, low energy costs, high degree of recycling, high product quality, high social standing and high levels of customer satisfaction. It becomes a Win-Win Strategy for the Starbucks enabling it to improve its environmental or cultural record while reducing costs and/or increasing competitiveness and productivity.