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Executive summary:
The chosen company we going to research is UPS it is one of the main logistics provider in the world in other word it is global brand. In the report we will This report will look at UPS approach to CSR in terms of its 4 key responsibilities economic, legal, ethical and philanthropic responsibilities by using some strategic tools on the 4 responsibility. The tools which we will use is “The Value Chain, Strategic Positioning, Performance Indicator, PESTEL and Porter’s Five Forces.”
Introduction
Corporate Social Responsibility (CSR) is taking the world of business. It was front and centre again, and need for more ‘creative capitalism’ which is where government, non-profits and businesses work together as to approach the reach of market forces so people can make a profit, or gain recognition doing works that ease the world’s inequities. Proven of financial benefits of strategic CSR can be found in the areas of human resources, reputation and branding, and operational cost saving. CSR can be used as an effective strategy to recruit and retain top talent, which has clear positive implication for the bottom line (McElhaney, 2009).
United Parcel Services or referred to the brand as ‘UPS’ is the largest shipment and logistics company in the world. The company was founded in 1907, which in America have highly demand on private messengers and delivery services. UPS delivers more than 15 million packages a day to more than 6.1 million
UPS still relies on its chocolate-colored trucks, but United Parcel Service (UPS) aims to be more than a plain-vanilla delivery business. Seattle teens, Jim Casey and Claude Ryan started American Messenger Company, a phone message service, in 1907. They were soon making small-parcel deliveries for local department stores and in 1913 changed the company's name to Merchants Parcel Delivery. Service expanded outside of Seattle in 1919 when Merchants Parcel bought Oakland, California-based Motor Parcel Delivery. By 1930, the company, which had been renamed United Parcel Service, served residents in New York City (its headquarters from 1930 to 1975); Newark, New Jersey; and Greenwich, Connecticut.
The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social responsibility truly means to corporate organisations, and whether it should be seriously considered to be a legitimate addition to the corporate framework of an organisation.
Founded in 1907, UPS is the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. Using advanced technology, access to global resources, and an integrated network of physical, technological, and human assets, UPS provides a powerful competitive advantage that can help you earn repeat customers and grow your business.
The United Parcel Service is the largest package delivery company in the world. They have worked for over 108 years to gain this title. UPS.com states that the current strategy is “Create Value, Transform, and Invest to Grow”. This is a major reason that UPS currently has the competitive advantage over other shipping companies. It is also the reason that the company strives to become better at what they do every day.
The United Parcel Service is the largest package delivery company in the world. They have worked for over 108 years to gain this title. UPS.com states that the current strategy is “Create Value, Transform, and Invest to Grow”. This is a major reason that UPS currently has the competitive advantage over other shipping companies. It is also the reason that the company strives to become better at what they do every day.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
United Parcel Service (UPS) was founded in 1907 as a messenger company. It has grown into a multi-billion dollar corporation. Today UPS is a global company and one of the most admired and recognized brands in the world. UPS has become the largest delivery package company and leading provider of specialized transportation and logistics services in the world.
UPS is a global package delivery business that specializes in not only managing the movement of goods, but the information and funds that moves with those goods in more than 200 countries and territories worldwide. UPS’s target market is primarily U.S. companies that ship business to business via ground delivery and whose delivery time is not
UPS is the largest parcel delivery service in the world. They also help their customers its customers with supply chain management,
The benefit to business of good Corporate Social Responsibility is difficult to quantify as it varies depending on the nature of the enterprise. Some scholars believe that there is a business justification for CSR. That is, what is good for the environment and society will be good for company profitability. And studies have shown a slightly positive correlation between CSR and financial gain (Steiner and Steiner, 2006). However, as Freidmanism claims, the first responsibility of business is to make enough profit to cover the costs for the future. If this social responsibility is not met, no other responsibilities can be (Hargreaves, 2006). Therefore it is critical that CSR activities are included in strategy formulation and that the level of resources devoted to CSR is determined like any other strategy through cost/benefit analysis. Corporations will not throw money away they need to see it
United Parcel Service (UPS) was founded in 1907 as a messenger company, and has built upon that core service offering for the last 105 years. The company describes its business as "enabling commerce around the globe" (UPS.com, 2012). They are the world's largest package delivery company, managing the flow of goods, funds and information. UPS operates in more than 200 countries around the globe.
CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.
UPS was formed in 1907, by 19-year-old Jim Casey. Originally, focused on delivering messages in Seattle. Over the 98 years since its founding, it had transformed itself several times i.e. from messages to package delivery, to international air Transport Company, finally, in the 1990s, to a logistics company. It is world’s largest package-delivery company. The company was leader in specialized transportation and logistics and it Serves 200 countries.
This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.