Swot Analysis Of Amazon

In 1994, Jeff Bezos created Amazon with the idea of selling books online. Jeff Bezos was raised by his mother and stepfather, who was a Cuban immigrant that later adopted him. He quit his job on Wall Street with a New York hedge fund to work to fulfill his dream. In 1995, the dream became a reality. Bezos knew when he created Amazon, he knew what he wanted and that he wanted it to be an everything store.

It can be served as a competitive advantage, which attracts more customers shifting from Amazon’s online retailer competitors into buying their products, thus increasing the market share.

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Amazon.com is a worldwide American-based electronic company founded in 1994 by Jeff Bezos, the actual chairman and CEO. At the beginning, Amazon was just a small online book retailer, but thanks to the development of Internet at the end of the 90s, it grew quickly into a huge online retail store. Today, in the United States, one out of three online sales are made through Amazon’s website.

market position in the online retail format enables Amazon to target a larger customer base.

Amazon wasn’t always the company we’re familiar with. The company, then known as Cadabra, was founded in 1994 by Jeff Bezos, former vice president of the firm D.E. Shaw. Bezos decided to create Amazon after he saw an annual report that noted the 2,300% growth in the web. The internet had existed for years prior, and online businesses had already begun taking root. However, the web was an idea people were still getting used to, and few people recognized its potential. As such, there was plenty of opportunity for online businesses, and Bezos began considering the possibility of selling products on the internet. He concluded that he wanted the top book-selling brand online.

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

Jeff Bezos in Seattle, USA, founded Amazon.com in 1994 (Bloomberg Businessweek, 2012). Prior to Amazon.com, Bezos was senior vice president for D.E Shaw (a Wall Street investment bank) where his major role was to find potential Internet companies to invest in. As soon as he quit his job, he decided to move to Seattle, where he created an online platform, accessible to customers, where a variety of products were sold (Biography, 2012)). He started with books then ventured out into a vast variety of consumer products. The reasons for choosing Seattle were; Ingram book’s warehouse was based fairly near, the immense

Jeffrey Bezos, formerly a senior vice president for D. E. Shaw & Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street-based investment bank, and Mr. Bezos was assigned to find good Internet companies in which to invest. During the summer of 1994, he stumbled across a

become well known as a company that enables sellers to sell their products on its website as well

Amazon started with Jeff Bezos’ idea on creating a company based around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw, moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a 2,300% of annual web growth over time from selling on the internet. He took the five most profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who were large retail booksellers dominating the market. By 1995,

This American company is headquartered in Seattle, Washington and was founded by Jeff Bezos in 1995 (amazon.com). Jeff Bezos is a visionary who saw the opportunity to use technology as a platform for retail purchasing, originally books, but soon expanding into nearly any item imaginable that could be shipped (Cuneo, 2000). Mr. Bezos named his company after the world’s longest river, and today, it is easy to see that Amazon’s success and market niche, appears to be flowing abundantly, and streaming excellent customer service.

Amazon.com is one of the most popular web sites in the short history of the internet. It began as a book seller and has expanded to include all sorts of general merchandise from clothing to appliances and more. Amazon.com once sold only new items but the people in charge quickly discovered that a large market existed for selling used merchandise. They decided to tap into this market for used goods, creating the Amazon.com Marketplace, a place for consumers to find products at low prices.