Swot Analysis Of Delta Airlines

Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.

Delta Airlines initially started out as a very small crop dusting operation named Huff Daland Dusters in 1942 (Delta, 2016). Today, Delta has become one of the largest global airlines with serving more than 160 million travelers each year (Delta, 2016). Delta airlines provide both domestic and international flights to customers to 318 destinations over a span of six continents. They also have nine domestic hubs and three international hubs (Delta, 2016).

WestJet Airlines is a Canadian airline that differentiates itself with their low cost flights and exceptional customer service. The company’s philosophy is “just because you pay less for a flight, doesn’t mean you should get less.” WestJet has been growing rapidly since 1996, however, they believe in growing responsibly by being cautious of their environmental and community impact (“About us”, n.d.). As WestJet has a strong presence locally, our analysis will mainly focus on WestJet’s domestic segment.

One of the five remaining legacy carriers, Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. The company's history can be traced back to Huff Daland Dusters, founded in 1924 in Macon, Georgia as a crop

Based on the SPACE matrix, Delta Air Line is in the Competitive quadrant which suggests that delta should focus on integration, market penetration, market development, product development. With the help of SWOT matrix there are seven alternative strategies that Delta Air Line can opt from in order to increase its business and sustain (Appendix A).

With over eight hundred aircrafts, over one hundred seventy million customers each year, and flights to over fifty-seven countries, Delta Airlines has proven to be a large and powerful global company. Delta Airlines began in 1924 as Huff Daland Dusters, which was a crop-dusting and mail service operation and the first commercial agricultural flying company in existence. C.E. Woolman purchased Huff Daland Dusters in 1928 and changed the name to Delta Air Service. The company then had its first passenger flight the following year, which carried five passengers and one pilot. After four years of suspension of passenger flights, they resumed in 1934 and renamed the company once again to Delta Airlines. Delta started building their reputation as a socially conscious company when they took part in the war effort in 1942, by modifying their aircraft and training army pilots and mechanics.

This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential.

Delta Airlines was founded in Macon, Georgia, with the name of Huff Daland Dusters, which was a crop-dusting operation in the 1920s. Delta Airlines was the first commercial flying company in existence. Delta Airline has had many names over the years, but became “Delta Airlines, Inc,” in the 1940s after going to war. They had many first beginnings, to name more of those first beginnings: visual inspection with a portable x-ray machine, bring passengers to a hub airport, launch the Douglas DC-8 jet service, offer complimentary meals on coach flights, flew nonstop from Atlanta to Los Angeles, board one million passengers in one city in a month, baggage check-in service, and first to use moving maps. Besides all the first beginnings Delta Airlines had, they also merged with so many other companies over the years. Just to name a few of the companies that have come aboard with Delta over the years: Northwest Airlines, Pacific Airlines, American Overseas Airlines, Standard Air Lines, and North Central Airlines. Delta’s logo was unveiled in 1959 and is sometimes called the “widget.”

Coad and Collett E. Woolman. Huff Daland Dusters was the world’s first aerial crop dusting company. The name Delta began September 13,1928 by a former secretary Catherine Fitzgerald who later became executive of the company. In 1941 Delta moved their headquarters to Atlanta, Georgia. After the move Delta added more locations and flights almost tripling their revenue from 1951 to 1975.

As one of the largest, publically held companies in the county, it’s not surprising that United Airlines has some impressive statistics to its name. The Chicago-based airline employs over 87,000 people, operates routes to 360 destinations worldwide, and reported a net profit of $571 million in 2013 (UAL Corporation SWOT Analysis, 2014). While the company has struggled financially in recent years, they’ve been able recover by capitalizing on their size and reputation. In this paper we’ll examine the history of the airline and look into the strengths, weaknesses, opportunities, and threats that will impact their future.

Delta Air Lines, Inc. was originally formed as Huff Daland Dusters, Inc. on May 30, 1924, in Macon, Georgia. This began as an aerial crop

To formulate a strategy that will help Southwest Airlines maintain its competitive edge in the US airline industry.

From the humble financial portfolio as a crop dusting outfit in the mid twentieth century, to the multi-billion dollar portfolio of a major airline in the twenty first century, Delta Air Lines has risen as a successful business. The airline industry is directly affected by outside economic conditions and is also cyclical in nature. These factors make it very difficult for airlines to make predictions to stay financially afloat. Delta has ridden the bumpy path of the last twenty years and managed to survive. In the past twenty years there has been many events that

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from

As with all airlines, Delta’s recent performance has been significantly impacted by industry shifts and external events. Terrorist attacks and escalating costs have significantly impacted Delta’s profitability in recent history (Rivkin 4). The company has also been losing valuable market share to the low-cost carrier Southwest Airlines throughout the southeast and specifically in the lucrative Florida market (Rivkin 8). JetBlue also began encroaching on key Delta routes, and this seems only likely to increase (Rivkin 9). Despite this, Delta has still performed better than any other legacy carrier (Rivkin 8). Still, recent history has brought several changes to this legacy carrier, and the company has turned its attention towards new competitive strategies.