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Swot Analysis Of Hidden Valley's Taste Not Waste

Decent Essays

Hidden Valley’s taste not waste campaign encourages consumers to use their “unlovable” fruits and vegetables instead of throwing them away. This campaign did not include demographics/audience identification. They only said that their demographic was the consumers. They needed to be more specific when stating who the consumers are. Hidden Valley also did not do any research or list any competitors that they may have or if it even concerns them or threatens their campaign.
For over 50 years Hidden Valley has built up a very high and good reputation with consumers, and because they have been around for so long they are knowledgeable in the food industry. Due to that Hidden Valley has done an abundance of research to back up their claim that …show more content…

For this campaign Hidden Valley created a plan to change the perception of what “perfect” fruit and vegetable look like.
To help bring awareness to their campaign Hidden Valley made use of their Facebook page and eBay when starting their campaign. The Taste Not Waste campaign got the attention of many bloggers and news sources like MSNBC and the Washington Post which is a big deal. People were even posting recipes on Pinterest for ways to use the unlovable fruits and vegetables.
Hidden Valley created limited edition bottles to help bring awareness to the problem and donate the proceeds to support Great Nation Eats. The bottles were sold only on eBay where people could bid in order to receive the bottle. I don’t feel as if Hidden Valley really utilized or considered their customers when they came to the decision to only sell on eBay. I think they could have raised more money and awareness and even had more success with the campaign if they would have sold the limited edition bottles in stores rather than just on eBay. They did not consider how many more people they could have reached with this campaign. They really limited their reach and did not consider their offline clientele when they planned the campaign.
They did meet the best practices and the objectives for this campaign are very specific and

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