FAST FOOD
This is a type of a mass-produced food that is prepared and served very quickly. The food is less nutritional compared to other foods and dishes. This refers to food sold in a restaurant or a store with preheated ingredients and served to the customer in a packaged form for take away.
The history of fast food
The concept of ready cooked food for sale is closely connected with urban development. Homes in cities always lacked proper food. Additionally, procuring cooking fuel could cost as much as purchased produce. In Ancient Rome, cities had street stands a large counter with a receptacle in the middle from which food or drink would have been served.
Pre-industrial old world
In the cities of Roman antiquity, much of the urban population living in insulae, multi-story apartment blocks, depended
…show more content…
• As the outlets of KFC are in posh area and prices are too high, so KFC targets upper and middle classes. The target markets depends upon size and growth rate of population and company resources.
Market positioning
• For a product to occupy a clear and desirable place relative to
• Competing products in the minds of target consumer.
• In KFC feedback is taken from the customer’s perspective in order to know what the customers demand and the improvements are made.
Price
• All the prices are done by a branding called Yum
• Price is any amount of money that KFC customers have to pay while purchasing the product. More broadly price is the sum of all the values that consumers exchange for benefits of having or using the product or services.
Pricing strategy
• Market skimming: KFC globally enters the market using market skimming. Their products are priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to give an equal side to both the market.
It’s hard to believe there are five problems with In-N-Out Burger because of how successful the company is and how delicious the burgers are. Well at least that what I heard, one of my friends that moved to California confessed to me that the reason he moved was because he loved In-N-Out Burger’s. But as I began to read I found more than five devastating problems that the Snyder family encountered as pioneers of the fast food business.
The All-American meal takes more out of Americans to make then at first glance. Eric Schlosser’s book Fast Food Nation delves deep into the intricate workings of the fast food industry to expose mistreatment and cruelty towards workers in the business, just as Upton Sinclair had done in the early 1900’s regarding the meat packing industry. Schlosser is able to bring light to the darkness behind the All-American meal through extensive research and personal confrontations of which he has high regards for.
If you were a poor Roman citizen living in a Roman city, chances were you were living in a cramped apartment building know as Insulae . The vast majority of the people living in Roman cities lived in cramped insulae which were generally three to five stories
Price is the cash expenditure plus taxes that consumers have to pay for a good or service.
Price is defined as “The value that will purchase a finite quality, weight or other measure of a good or service” (Business Dictonary). When growing up your parents always said, this is too much money so you wouldn’t be able to get that candy bar or video game because the price of the product was too high. Whether this be because of high price the person that made this product had to out some research into the idea of how much they should sell this product for, how much profitability am I making at the end of the day after all deductions are taken out. The price is what set’s your product apart but a high price mean’s that you need to market the product very well to get people to buy it and build a quality product to get raving reviews. At Starbuck’s they always advertise giving you incentives and low prices. Summer time they do Ice Blended hour, which from 3 pm to 5 pm they offer their ice blended
Daniel Weintraub's article, ¨The Battle Against Fast Food Begins in the Home¨, argues that parents are to blame for America’s childhood obesity epidemic. Weintraub supports his argument by listing data and research from studies of C.O.E. . The author’s purpose is to raise awareness and inform readers that parents need to take responsibility for what’s happening to their own children. The author writes in a very informal tone for parents and guardians. K, but do I agree with Daniel. No, not really. Why? Well, (that was intentional)
The majority of Roman citizens, not all of them poor, lived in these apartment buildings called insulae. As early as 150 BCE, there were over 46,000 insulae throughout the city. Most of these buildings were extremely dangerous because residents were always living in fear of fire, collapsing roofs, and in some areas there was flooding of the Tiber River. Laws were passed under Emperors Augustus and Trajan to keep the dangerous buildings from becoming more than 7 stories
In describing the history of the fast food industry, POSitive Magazine recounts that the concept may have originated in Ancient Rome with vendors focusing on the masses of people housed in crowded areas lacking room for personal food preparation. This idea made its way to America and
KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.
Fast food is not only found at the drive-thru diners with the golden arches or the giant burgers in front of their buildings although they are the most common thing we think of when we hear the term “fast food“. Fast food is any food that is quick, convenient, and inexpensive for the most part. It can be bought just about anywhere that sells food and snacks. Vending machines play a huge part in bad food choices. They are found in most offices and schools for people on the go to grab a quick bite. Twenty-four hour convenience stores are probably the most common places to find fast food but we don’t usually think of it as fast food because it isn’t sold threw a drive-thru restaurant. These foods are so popular because for under five dollars you can usually get a meal that may not be the healthiest choice but will fill you up. However, although fast food is inexpensive it is only that way because it is made with cheaper ingredients.
One of the reasons fast food is popular is because it is convenient. There is a fast food restaurant around every corner it seems like. There are many options to choose from in the fast food industry. There are many varieties of fast food you can choose from. You can get Asian food, Italian
The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.
KFC has a unique pricing strategy that falls solely on their many product lines. Their Value Meals fall into the category of Product Line Pricing. “Where there is a range
Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.
Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis