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Fast Food Essay

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FAST FOOD
This is a type of a mass-produced food that is prepared and served very quickly. The food is less nutritional compared to other foods and dishes. This refers to food sold in a restaurant or a store with preheated ingredients and served to the customer in a packaged form for take away.

The history of fast food
The concept of ready cooked food for sale is closely connected with urban development. Homes in cities always lacked proper food. Additionally, procuring cooking fuel could cost as much as purchased produce. In Ancient Rome, cities had street stands a large counter with a receptacle in the middle from which food or drink would have been served.

Pre-industrial old world
In the cities of Roman antiquity, much of the urban population living in insulae, multi-story apartment blocks, depended …show more content…

• As the outlets of KFC are in posh area and prices are too high, so KFC targets upper and middle classes. The target markets depends upon size and growth rate of population and company resources.
Market positioning
• For a product to occupy a clear and desirable place relative to
• Competing products in the minds of target consumer.
• In KFC feedback is taken from the customer’s perspective in order to know what the customers demand and the improvements are made.

Price
• All the prices are done by a branding called Yum
• Price is any amount of money that KFC customers have to pay while purchasing the product. More broadly price is the sum of all the values that consumers exchange for benefits of having or using the product or services.
Pricing strategy
• Market skimming: KFC globally enters the market using market skimming. Their products are priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to give an equal side to both the market.

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