Milky Lane Background
Famous brands is a large company that is currently trading on the JSE, this multinational company decided to acquire Milky lane as one of its subsidiaries on the 21st of March 2011, although the franchise has been around since 1958. Milky Lane was previously owned by Java Brands and is South Africa’s oldest franchising brand and a market leader in the retail ice cream sector. Milky Lane attracts a broad consumer base and is continuously changing to cater for the population's needs. They are renowned as an ice cream distributor although of late, they have begun to offer savoury alternatives. Milky Lane was bought in conjunction with Juicy Lucy. The finances have been allocated toward marketing with the intention of
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This increase in accessibility is definitely strength in the market.
They have incredibly dedicated staff members who are hospitable and friendly, this can be seen from the good experiences posted by 17 satisfied customers on hellopeter.com and from the customer questionnaires conducted and attached. One lady was welcomed into a milky lane at 10 PM on a rainy day after the store was closed and was offered a coffee by the manager who had closed the shop an hour earlier!
Great reputation in the market place as a subsidiary of Famous Brands. Famous Brands have achieved royal company status which means they have been in the top 20 companies in South Africa for three consecutive years. This means that Milky Lane are run by a reputable and reliable
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Threats:
The new competitor directly across from the Milky Lane at Forest Hill City Mall is Smooch, a frozen yoghurt bar which is attracting potential customers and is bad for business.
The increasing petrol prices mean that the amount of possible customers decrease because people do not want to travel more than 20 kilometres to buy ice cream, therefore sales decrease which hamper productivity.
The changes in legislation, particularly referring to the Broad Based Black Economic Empowerment Act (BBBEE) which is helping redress the faults of the apartheid government may mean that Milky Lane has to promote a person to a management position based on colour rather than education or experience which may significantly impact the subsidiary negatively because if the leadership of one branch starts to deteriorate, the company image is tarnished.
Our workforce does not only consist of South African employees, (Jalloh, 2015). Hope Jalloh is from Nigeria and works as a waitress at Milky Lane Forest Hill therefore xenophobic attacks may prevent certain people from coming to work because they may be scared to take a taxi or walk to work, this reduces
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Have you ever ate a Milkyway? They are the best candy bar out of all the candy bars.
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