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The North Face SWOT Analysis

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SWOT Analysis: The North Face

The North Face was founded in 1966. In 2000, after facing serious financial and distribution problems, the company was acquired by VF Corporation. Today, as a subsidiary, the outdoor and action sports company headquartered in San Leandro, California, has approximately 860 employees and accounts for
40% of VF’s total sales. The North Face offers technically advanced products to extreme athletes and explorers throughout North and South America, Europe and Asia. The company has specialty and outlet stores and sells its products to different sporting goods and outdoor retailers. The market share of the company in the United States is currently 16%.
Internal Strengths
The North Face’s brand reputation, especially
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The first one, is the increase of community involvement in order to improve the company’s reputation. Furthermore, expanding the brand’s offerings to other sports and sponsoring athletes participating in such disciplines, would raise awareness and give the brand a more professional look. The third opportunity, involves expanding the brand to the casual apparel industry which could lead to more sales. The international market is another opportunity,
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