1.0 Background of company
Restaurant N’Joy is a company located at Seoul that providing marketing service or platform for restaurants, hotels and other businesses. Restaurant N’Joy act as a platform of communication between company and customer. They provide different choices of restaurant such as hotels restaurant, family restaurant, specialty restaurant, premium and buffet restaurant. Besides doing reservation for normal lunch or dinner, Restaurant N’Joy also providing reservation for birthday party and wedding event. Customers also can get discount coupon and dining gift certification when make reservation through Restaurant N’Joy. Through this business marketing, 300 premium supplier make a business with Restaurant N’Joy to promote their business. Some of the supplier or company are likes The Shilla Hotel, Lotte Hotel, Intercontinental Hotel, Bulgogi Brothers and others. They want help customer to be in touch with Korea’s branded restaurant while getting cheaper price using the coupon provided by Restaurant N’Joy. Customer can easily get in touch with Restaurant N’Joy through website and mobile application. Mobile application can be downloaded through Play Store and Apple Store. Since nowadays everyone can get easily access into internet network thus it help for those who want to have a lunch or dinner to
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Besides, it also discover the opportunities and threat in the external environment of the company. Restaurant N’Joy strength that could be seen is they have many suppliers that joint venture in the business with them. Most of the suppliers are first class or high prestigious restaurants and hotel which could lead a big profit for them. Another strength is Restaurant N’Joy provides coupon and discount to help customer to get cheaper price. This lead customer to use their platform as marketing communication with
The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business
Furthermore, it is just coming into the growth stage of business with the highest branch in the Japanese restaurant segment. It has high growth potential on business expansion plan all over countries.
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
Training always has to be consistent for your staff to understand the menu and to be ready to give answers at any point of time. Quizzing your staff on food pairings, general knowledge and service standards regarding the menu will always assess their knowledge. Marketing Plan The competition among restaurants is fierce, and there is a need to give your all to be successful.Here are some clever marketing ideas and strategies that promise to help to improve the business and get attention from growling stomachs everywhere! Create a restaurant website and Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies: We all know the importance of internet presence and the role of stunning food pictures in attracting the crowd to our restaurant. Thus, it is necessary to have a beautiful website featuring the restaurant which highlights the food items being served in the restaurant, so that the target customers get to know more about the location. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka. : Customer loyalty programs are a huge business boosters in the present
Brady Brunch Cafe is situated on International drive, one of the busiest streets in Orlando which is right in between Disney world and Universal Studios. International Drive attracts good levels of foot traffic due to the surrounding businesses such as the escape room, theme parks, gift shops and the Orlando Eye.
Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away
Wai-Ling is considering two big changes to his restaurant business. One is the possibility of adding a delivery service or to open a new unit a few blocks away from the current restaurant (Rao, 2004). Wai-Ling has a variety of challenges with both of these options; marketing, operational issues, inventory, and financial concerns. I recommended that Wai-Ling starts a delivery service because he would have quicker return on his investment without much capital needed for start-up. Also Mongol BBQ can increase business without significantly increasing regular operation costs or require expansion of their facilities.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.
Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free
The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant
* This location offers private rooms on a reservation basis. I have developed the bulk food and catering large party’s concept at my other location and plan to promote it with the party
Punjabi Junction considers importance on developing a menu which customers want. Market research establishes exactly what this is. However, customer’s requirements change over time. What is fashionable and attractive today may be rejected tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, Punjabi Junction will introduced new products and phased out old ones, and will continue to do so. Punjabi Junction will provide excellent service to their customers. Our restaurant
Google, Twitter and Facebook will allow Chennai Dining to get visibility and exposure through online, mobile and social media. We plan to use Face book’s lifetime budgeting option, google advertisement services, and Twitter low ad budget of $10 each a day spread over a 3-month period. All these advertisements are based on total minimum clicks, which is the best return on the investment. This allows user to view the advertisement and getting to know the local spicy food joint (Facebook, 2014). Total cost: $900.00
• Owner : SeoulMetropolitan Government • Opening Year : 2007.6.1 • 151 Rooms, Restaurant, Banquet