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Swot Analysis: SWOT Analysis Of Nishat Textile

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SWOT Analysis Strengths: •ISO 9001-2000: •Strong Security System •High quality product •Latest mechanized machinery. •Tremendous market positioning •Highly qualified and skilled management •Highly Motivated Workforce •Adequate financial resources •Competitive advantage •Equipped with MIS System •Own power generation plant Weaknesses: •High cost of production •Centralized decision making •Weak image in the international market •Small international market share •Less promotional activities •Lack of benefits and rewards for the employees Opportunity: •Organization Can expand product lines •Organization Can capture new market segments around the world •Organization Can reduce the cost by proper utilization of resources …show more content…

There are different hidden security cameras which capture the all moments. •OKTEX 100: Nishat is also Oktex 100 certified its mean that Nishat is satisfied to not using hazard chemical using. •High quality product Nishat textile limited using advance technology like they have modern machinery by which the quality of product produced is very high. •Latest mechanized machinery. They are using modern looms which they have purchased from Japan and France. And by using that latest machinery the productivity of the employees are very high. •Tremendous market positioning Nishat textile is one of the pioneer textiles in the Pakistan so it got the position in the mind of its customer. And being an old textile company people are loyal with it. Nishat has a better position in the mind of its customers. •Highly qualified and skilled management The management of Nishat is skilled they have hired the foreign graduate people in their management and also experienced people from all over the country. •Highly Motivated Workforce They are providing better pay to their employees and also bonus to them which motivate the workforce and they are doing well at work

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