Syllabus: Corporate Finance and Business Journal/newspaper Article

Fraser, L. M., & Ormiston, A. (201). Understanding financial statements (9th ed.). Upper Saddle River, NJ: Prentice Hall.

This essay is continuation of the financial evaluation from last week; we had to choose a company among the Fortune 500 in my case I chose GE Company. This Finance is about the study of money, it helps managers and senior leadership in an organization to be able to make better objective decisions (Blacconiere & Hopkins, 2002). Every company must invest in having an accountant which will create financial statements that provides information about the financial performance of a company.

Lewis once said, “Integrity is doing the right thing, even when no one is watching”. However, there is a profusion of different actions that is considered as academically irresponsible. Academic integrity helps students to understand precise standards and rules that help to avoid dishonesty. There were enough surveys that argue about different reasons why students don’t pursue the truthful way to accomplish an assignment. It can be the pursuit of prestige, a self- interest or ambiguous attitude. The most conventional here is plagiarism. However, let’s look at the more positive sides of Academic Integrity, and we can see such words as “truth, honesty and responsibility.”

The U.S. publicly traded company that I have selected is Kroger. Kroger is a grocery retail chain in the US. It operates supermarkets and multi-department stores under a number of banners including Kroger, Harris Teeter, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, Jay C, QFC and City Market. According to The (Kroger Co. SWOT Analysis, 2015), the company holds the largest or the second largest market share position in 41 of the 49 major markets in which it operates. It ranks among the largest corporations in the US. Kroger's size provides it with significant pricing power over food producers,

The purpose of this paper is to explain 12 finance principles and concepts learned in week one and discuss how Navallez can apply said concepts to maximize his company’s value (University of Phoenix,

Business firms are under constant scrutiny by consumers, shareholders and even their own board of directors. Keeping track of finances is imperative, not only to please shareholders, but stay in business. There are a wide variety of statements that will enable a firm to keep track of

Firm managers, owners, and lenders, keep track of the firm’s performance by reviewing financial statements, income statement, balance sheet, and statement of cash flows. This portfolio will explain the purpose of income statements and the types of expenses that are shown on an income statement. Also, clarify types of assets and claims of creditors and owners shown on a balance sheet. As well as define the three different accounts that comprise the owners’ equity section on a corporate balance sheet. Furthermore, describe a statement of cash flows and the three standard sections contained within it. Finally, identify the three categories of ratios that a business may use in an analysis of its financial statements and the benefits of calculating these ratios.

As we know that, every company or firm must set up with their goals as a guide for them to gain achievement. Hence, there is an appropriate goal for the firm which is maximization of shareholder wealth. As assistant financial analyst, we have the responsible to maximize the value of shareholders and it is directly increase the value and performance of the firm. "Value is represented by the market price of the company's common stock, which, in turn, is a reflection of the firm's investment, financing, and dividend decisions." (Horne, 1974).

| * Bootstrapping * Cash flow management * Managing employee retention and turnover costs * Budgeting, planning, forecasting * Estimates and price quotes * Corporate restructuring, recapitalization and reorganization

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This report will look at the investments of the firm, including analysis into the balance sheet and profit and loss. While also looking at the sources and uses of funds. Included also will be a share price evaluation and how the results of the earlier analysis could explain the fluctuations of the share price.

Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term

(iii) Financial Management: 1. selecting the appropriate source of funds 2.raising the required funds at the right time 3.administration of earnings 4.Estimating the volume of funds

Preface Chapter 1 Objectives of Financial Statement Analysis and Financial Reporting Chapter 2 Accounting Assumptions, Principles, Procedures, and Policies Chapter 3 Understanding Financial Statements Chapter 4 An Overview of Financial Statement Analysis Chapter 5 Analysis of Liquidity and Activity Chapter 6 Analysis of Solvency and Capital Structure Chapter 7 Profitability Analysis Chapter 8

CHAPTERS IN THIS PART 1 2 3 The Role and Environment of Managerial Finance Financial Statements and Analysis Cash Flow and Financial Planning