preview

Symphony Orchestra Donating Paper

Decent Essays

I am writing this memo to represent my view and suggestion for donating to a symphony operated by the city. Recently, corporate sponsorship has been rapidly growing in the United States as a marketing tool in the United States as one of the most effective and efficient ways to enhance a firm’s image and to create some financial benefits. Through donating to a city symphony orchestra, our firm, Barry, Peters & Travis, can obtain various benefits both externally and internally. External Benefits  More Exposure to the Community and Potential Clients The greatest benefit provided to companies that donate is probably their increased visibility throughout communities. From a marketing perspective, donating is one of the most efficient ways to …show more content…

This suggests that sponsoring the symphony can give our client companies the positive impression that we are aligned with them, leading them to feel more connected to our firm and presenting the image that our firm truly cares about our community. This will eventually help us to build closer, more solid relationships with our client companies, potentially preventing us from losing our existing clients. Internal Benefits  Increases Employee’s Loyalty Another benefit of donating is that it can increase employee loyalty. Although providing basic employee benefits such as retirement plans, paid vacations, and health insurance is still important, these are not sufficient to attract employees today. To keep employees continuously engaged in our firm, we need to improve other qualitative aspects of the firm. Participating in community activities will be an excellent way to achieve this improvement. Donating to the symphony can give our firma positive reputation in the community, and this positive reputation will give our employees an additional reason to be proud to work for us. Not only will donating make our current employees happy to be a part of the firm, it will help us in recruiting new employees by attracting highly qualified candidates.  Tax

Get Access