I am writing this memo to represent my view and suggestion for donating to a symphony operated by the city. Recently, corporate sponsorship has been rapidly growing in the United States as a marketing tool in the United States as one of the most effective and efficient ways to enhance a firm’s image and to create some financial benefits. Through donating to a city symphony orchestra, our firm, Barry, Peters & Travis, can obtain various benefits both externally and internally. External Benefits More Exposure to the Community and Potential Clients The greatest benefit provided to companies that donate is probably their increased visibility throughout communities. From a marketing perspective, donating is one of the most efficient ways to …show more content…
This suggests that sponsoring the symphony can give our client companies the positive impression that we are aligned with them, leading them to feel more connected to our firm and presenting the image that our firm truly cares about our community. This will eventually help us to build closer, more solid relationships with our client companies, potentially preventing us from losing our existing clients. Internal Benefits Increases Employee’s Loyalty Another benefit of donating is that it can increase employee loyalty. Although providing basic employee benefits such as retirement plans, paid vacations, and health insurance is still important, these are not sufficient to attract employees today. To keep employees continuously engaged in our firm, we need to improve other qualitative aspects of the firm. Participating in community activities will be an excellent way to achieve this improvement. Donating to the symphony can give our firma positive reputation in the community, and this positive reputation will give our employees an additional reason to be proud to work for us. Not only will donating make our current employees happy to be a part of the firm, it will help us in recruiting new employees by attracting highly qualified candidates. Tax
Volunteering on teams will make the employees feel that they are a valuable part of what Company Q is doing to give back to the community. A model example of this behavior is that of Toms and their “One for One” campaign. “Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement” (Forman-Ortiz, 2013). If an employee feels that they are a valuable member of the company, the positive energy will most likely carry over to their day to day tasks. They will want to give good customer service and continue to help people. This aspect of social responsibility is a positive for the food bank, employees, customers from the community, and Company Q.
At your request, the other members of the Ryerson Business Students Association committee and I, have researched and acquired information on three different charities around the area of the university to best identity which charity would be the most deserving of a donation. We have done this by collecting information from each organization and comparing them to see which charity best meets the set of criteria we have chosen.
Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families
In addition, Q can become more involved with its local communities through volunteering and sponsorships. This is a great avenue to increase employee morale as well. Q can set guidelines for sponsoring organizations or community events, and allow the employees and employee leaders to decide where to direct the efforts. This will also encourage volunteer work, which Q can help support by hosting events such as food
Two non traditional methods of program funding that the XYZ Corporation can incorporate are fundraising dinners and an annual music festival. Both of these fundraising methods have the potential to raise thousands of dollars for the organization. Planning these events will be time consuming and somewhat costly, the XYZ Corporation will seek to get as much donated materials and volunteer time as possible to keep costs of the fundraising events at a minimum. The dinner will incorporate a cost per plate that is affordable yet will maximize fundraising potential. The music festival will bring publicity and positive attention to the organization as well as maximize fundraising capabilities.
I am a graduating senior who shows civic-mindedness by volunteering at my local YMCA. I believe by helping the younger generation, it helps me to develop the skills that will be essential in my future. In continuation, these skills will have a big impact on my profession career.
receive donations which is the lifeblood of an charity or non-profit. This paper will discuss the
The Utah Symphony received approximately 5% of its incoming from their endowment fund annually. The organization raised $3,829 in revenue from rental fees, sets, props, costumes, box office, etc. However, the symphony believes that the fundraising contributions are sufficient enough currently to allow ticket prices to remain the same as the prior year is successful. The up side is that there was a $116,308 in surplus at the end of the year.
Another goal of sponsors is that they are able to fulfill their community relations goals. They would market themselves by providing volunteers free t-shirts with their logos on them or have hand outs that they can give to the public. In 2004, the Blue Cross and Blue Shield of Florida Inc. did exactly that. They set up youth education centers so that the young gets the knowledge needed on the importance of volunteerism and what they
The benefits of a corporate charitable giving program are not limited just to external results: Employee Engagement: Recruiting excellent performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, ethical behavior, gratitude to the organization, and pride in their work.
It is always important to help out the community whether it be by having a small fundraiser or doing 100 plus hours of community
All of the money that people spend or donate at the store goes straight back to the community. This store is very important to this community
In addition to bringing live classical music to local audiences, this worthy nonprofit organization works diligently in its mission to support student music education. The orchestra
Pay and rewards attract and retain employees. Having the right pay and benefit for employees motivate them. This helps employees feel valued and can remove animosity between employee and employer. Training and development has a positive impact on employees, this shows investment from the employer and enhances career progression.
Securing major gifts is in important source of donations for most organizations (Hodge, n.d., p.1). These gifts assist organizations in ensuring the success of both annual and capital campaigns (Hodge, n.d., p.1). They not only account for most of the donations to a campaign, but they can also serve as a lead gift, which gets other people interested in donating to the cause. Without major gifts, organizations would be doomed, therefore organizations need to ensure that they have the staff, resources, and training in place to allow for successful solicitations.