Dana Mattioli authored Tablets: Ultimate Buying Machines in a published WSJ.com article of September 28, 2011. The article describes the new purchasing relationship between tablet owners and their shopping habits. This relationship, spotlighted by retailers, portrays tablet owners as high impact shoppers, placing large and expensive orders via online order sites.
The main characters in this article include various tablet owners, portrayed as more affluent than typical shoppers with an average larger orders. Alongside them are retailers, such as Macy’s Inc., Abercrombie & Fitch Co., Gap Inc., QVC, and Sephora, which are changing their retail strategies to respond to the growing tablet trend. Some retailers have aligned with Google Inc. …show more content…
The article mentions different ideas online retailers can pursue to increase purchases by tablet users, such as specialized sites, tablet catalog enhancements, etc. Additional ideas may include shopping via Facebook where online retailers can allow tablet users to access their catalog via an online Facebook friend link; finger print recognition software that could link a chain of commands to one finger touch command, such as a buy command that will generate payment, delivery, and confirmation chain of purchase; swipe feature that will allow consumers to swipe a credit or debit card against the screen to complete a purchase; chat feature that will simplify contacting customer service to answer questions before purchase; chain of purchase where complementary products can be purchased simultaneously with the initial product; or finger touch recognition protection feature that will ease consumers’ security discomfort of online purchases.
Tablet purchases are similar to the purchase of digital textbooks by students. With the recent expansion and convenience of the Kindle, Nook, iPad, PocketReader, and similar E-book readers, more students have begun purchasing their textbooks via online versions and using them in their classes. The purchase of online textbooks, like other online purchases, can benefit from the tablets experience. Tablets provide the convenience of smart access, powerful screens,
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The iPad has become a revolutionary tool in the field of education. iPads make up 94 percent of the tablet market for the education sector (Schaffhauser 1). The iPad has numerous uses from storing multiple textbooks to being able to use a cloud based word processing application. The iPad is capable providing “over 65,000 apps just for education, interactive books on every subject, and speeches, virtual tours, and videos from experts and institutions around the world” (www.apple.com). The possibilities of the iPad are endless:
Technology has almost become a necessity in life every day. With social networking, the need for entertainment and even in some cases for work purposes; the variety of services are close to endless making it a high demand outlet. Causing people to look and crave for high quality products. Examples are when a consumer looks for a particular
The demand for tablets and their uses for online shopping are increasing fast. Tablet users tend to spend more money when they shop online from their tablet. Data came out in early 2012 that stated that tablet shoppers spend 50% more than
Imagine a day when youngsters would leave for school carrying nothing more than an electronic device weighing less than one pound. The advent and growing popularity of electronic textbooks may make this a reality sooner rather than later. No more students trudging around with 20 pound backpacks strapped to their backs. No more lockers jammed with textbooks and notebooks. The benefits of transitioning to e-textbooks are many and provide advantages for both students and educators.
Marc Presnky argues that college should ban the use of physical books to encourage the use of electronic books. He gives three reasons to support his argument. The author of the article “College Should Mandate That All Textbooks Be Digitized” states three main advantages of having a bookless higher education. He believes that society should move beyond “physical books of the past” in order to move “education into the future” (Presnky). By employing the use of digitized books, Presnky believes that people will have features not quickly available to physical books such as comments or analysis about a book. Lastly, Presnky believes the biggest advantage of fully transitioning to e-books is the liberation of ideas from printed pages. He thinks
Years ago, most people thought that it would remain impossible to click a button and place an order to buy something. Today about “195 million online American consumers” order take-out, book hotels, flights or even grocery shop (Weinstein 1). Many people can pay bills and transfer money to other people through a click of a button on their smartphone. 100,000 online consumers took a survey to reveal that most people preferred online shopping than physical shopping. 73% said it “[was] time saving” and also 58% of those people said they “liked it more because there were no crowds or lines.”(Weinstein 2). Consumers care more about the time used up than going to the store to look and try out the product in person. The internet offers a huge amount of choice and diversity in how people want to do things. But with the majority favoring online shopping, it just shows the laziness of our
Students can save a whole lot of time by not waiting in bookstore lines, and save a lot of money by using digital textbooks, often called e-books. The State Law requires digital college textbooks by 2020, according to Jean Cowden Moore, ( Ventura County Star ) 11 Jan. 2010. The state law, Senate Bill 48, says any individual or company selling textbooks to the University of California, California State University or private colleges must make them available electronically by 2020, “ to the extent practicable.” Sen. Elaine Alquist, D-San Jose, authored the law, saying digital textbooks are the future of the market and can significantly reduce costs for students.
The A-Team’s original mission consisted in being the leader tablet-selling company in the Americas for the B2B market segment (SMEs and Enterprises). This mission had to be quickly adjusted to meet an ever-changing sales-market that reflected the evolution of its customer interests and competitive landscape.
Three, Technology have help made shopping so easy for people like me who don’t like have the time to go to the shopping center. For example, I have three different jobs and I work from Monday to Sunday. I don’t even have times for myself less to talk about going out to shop. When I have the time to myself I have to use it to talk to my families and shop online. Shopping online save the stressed of standing in lines waiting to pay for things. Shopping online is easy and very cheap. I gets so many things on discounts and I love that. Technology made that possible for me. In Defense of Technology” by Andrew O
Enhanced shopping applications for mobile devices continue to constitute a large focus of Macy’s organizational strategy. According to Business Wire (2014), enhanced navigation allows customers to easily and quickly move between features, reach desired product with fewer clicks, check-out more quickly, as well as the enhanced ability to manage gift registries (par. 8). At the same time, Macy’s should continue to provide adequate Internet access throughout its stores to allow customers use their mobile applications for shopping. Heller (2012) reports that Macy’s will offer free WiFi throughout its stores which would allow shoppers to easily view and post reviews in real time, which is something that has shown to spur others ' purchases (par. 5).
Teachers are always assigning homework in the textbook and of course every student complains. Not only because they have homework, but because they have to lug home multiple textbooks. Many school districts have been trying to find a way to solve this complaint. What school board officials have come up with is replacing the textbooks with notebook computers or tablets. It is the 21st century, there is technology booming everywhere. However, converting the notebook computers might not be the greatest decision.
The expansion in the innovation has changed the life and included bunches of solace. In the realm of modernization everybody is getting a charge out of new crated items from geeks. Truth be told life has turned into all most inconceivable without these things. At whatever point you pivot, specialized propelled gadgets like cell phones, portable workstations, and other electronic devices. such items are contains high determination in this way appropriate to work just for some restricted hours. For sorting such time issues , amazon has brought a gadget fuel
Computers contain new and useful technology features is one of the reasons that the school should replace textbooks with computers. On the website, Amazon states that its app has a dictionary component that people can “look up words instantly” (Amazon Mobile). This means that people can see the definition of a word when they see a word or phrase that they do not understand. This is extremely helpful to students especially English learners because this feature will make students to understand certain words that are important to the lesson. Even though sometimes textbooks define few words, they do not usually explain terms that students do not understand. Furthermore, textbooks do not contain a dictionary, and students need to buy other digital
Tablets are becoming a big hit in the industry nowadays. A tablet pc is a device that is like a hand held computer. Tablets have a touch screen function or a pen-enabled interface. Tablet application also entertains the users like playing games, photography, video taking, music and many more. Because the tablet has many functions, it would be a great help in school and at work. This device will act as a substitute to the required needs of a student in school. Tables application that are related to the school subject that is being teach, ebooks or electronic books can replace the heavy books and make distribution of assignments and handouts more faster. As I read in Weber’s book “In Cheap We Trust”, in her eighth
Electronic textbooks are more portable and convenient as they can be accessed by a tablet, downloaded onto a computer or accessed via the internet. The technological benefits available on an electronic textbook are endless. The audio and video capabilities will liven up learning and change the way students understand and retain the material. The emergence of three-dimensional technology may also play a role in the near future. In addition, digital textbooks are much more user friendly. Studying for tests will be more efficient as highlighted notes can be easily transferred into electronic note cards for memorization. The main downside to electronic textbooks is that students will have to purchase a reading device, tablet, laptop or smartphone in order to view digital textbooks away from home or on the go. Most college students have already made this investment prior to starting college.