Taking a Look at the Microsoft Corporation

The Microsoft Corporation has been a giant in the software industry for over three decades. The company’s founders, Bill Gates and Paul Allen, put together an operating system for the computer world that ultimately captured the attention of every one on earth. However, it was Bill’s pure genius and leadership qualities that took software to a level that was unmatched by anyone. Paul was the mastermind behind the hardware that needed Bill’s software to operate effectively.

For 30 years, Microsoft has been creating versions of Windows, an operating system for personal computers (PC’s). These versions of Windows, and other operating systems, have revolutionized today’s technology, allowing you to do things like surf the web, almost instantly receive messages, and even calculate the fastest route to somewhere! Microsoft Windows has rapidly evolved with today’s technology ever since 30 years ago.

Satya Nadella became the 3rd CEO of Microsoft in February 2014. Before him, Steve Ballmer was leading this company with a different vision than his successor. In 2012, he labeled Microsoft as a "devices and services" company. This meant his focus was on making the software but also the devices on which the software would run on. The Microsoft philosophy in which it commits to partners to build hardware is slowly changing and it is now taking matters under control and into its own hands. That was a major shift of the company's strategy. As soon as Nadella was named head of Microsoft, he announced numerous changes in the way this company had historically functioned. Which changes are we really talking about and what is the strategy

Microsoft has grown into an enormous and powerful corporation by a combination of aggressive business practices and having written operating systems (DOS and Windows) for personal computers. From operating systems it branched out into other software which has, along with the operating system, become something of an industry standard.

Microsoft is the software giant responsible for bringing Windows operating system to the PC (personal computer). Microsoft is also a known and well respected company in the global market. The tech giant has dominated the computer industry since 1981. Due to the nature of such a huge company, Microsoft has its hands in multiple markets. Microsoft currently competes in file hosting, software, operating systems, and gaming consoles. Unfortunately, each of the afore-mentioned markets differ from one another. For the purpose of this paper, the market that

Over the past few years the economy in the United States has taken a downturn. It has been so bad, that some businesses were not able to survive. However, Microsoft Corporation (Microsoft) was not one of those companies. The fiscal strength of Microsoft played a large part in providing the company with the ability and resources to survive the difficult financial markets (Microsoft Corporation, 2009). As a

Microsoft was founded in 1975, and is the worldwide leader in software, services, and solutions (Career). Microsoft is proud to offer great products and employ outstanding people. Previous Microsoft CEO, Steve Ballmer once said, “There are many things that are true about Microsoft. We have big goals, big dreams, and big aspirations for the future. We are both competitive with our products and in the way we attract and retain talent. For me, the most important factor is competition for talent, because I know our success comes from the people who work here” (Foley).

Microsoft has been a successful organization, and known as one of the founders of the computing world that the world has become. This is headed by Bill Gates. Microsoft became successful with strategic planning, groundbreaking research, and excellent business commerce throughout the years of operation. Though the industry has growing at an astounding pace with the development of the technology seen in the world today, Microsoft has been able to withstand the industry growth to remain one of the highest revenue companies in the industry today. Microsoft uses advertising to its advantage to continue to attract consumers with state of the art technology. As stated, “Our success depends on our ability to attract new users, understand intent, and match intent with relevant content and advertiser offerings” (Microsoft SEC 10-K, pg. 8).

Microsoft is a highly diversified company. Its technologically-related products span from software to music players to game consoles to web browsers to search engines to phones. However, its flagship product, the product which has been the primary driver of its profits has been Microsoft Windows, the ubiquitous operating system that runs on virtually every computer in the world. Windows has been deemed so critical that even Microsoft's competitor Apple was effectively forced by market pressures to allow its Macs to run Windows, in an effort to boost sales. "As astounding as Apple's success has been, it hasn't put a dent in the Microsoft Office monopoly. [Current CEO] Ballmer and company still profit on every Macbook running Word, Excel and PowerPoint" (Greg 2012).But while Microsoft continues to make its highly profitable Windows products (despite industry criticism about its user features); it has struggled to diversify in its many critical areas, most notable in its music, phones, and Internet service.

Microsoft operates in many geographic locations around the world and are behind the world’s most popular desktop operating system in the world. Microsoft is primarily a software company but have flexed their arms into internet services and are behind certain products in consumer market which is directly against Google. Microsoft’s market includes end-customers, enterprises and institutions just like Google. Some of the key Microsoft products are Bing which is a search engine just like Google.com and Microsoft ad center which is a direct

This report is issued in order to inform the public about Microsoft Corporation. We analyzed the profitability and liquidity of this company. In addition, we were able to provide recommendations for investments or credits in Microsoft for the best interest of the public.

Bill Gates Believed Microsoft’s core source of competitive advantage was the ability to attract, motivate and retain superior people. In attracting employees Microsoft mainly targeted the stars. Stars are the core employees that can add value to the organization through their knowledge, skills and abilities (Boselie, 2010). At Microsoft there has been a hands on mentality made for ambitious people.

Microsoft Corporation is one of the largest and most influential companies in the personal computer industry. It has won several awards for innovation, for their commitment to diversity, and for their flexible work arrangements. It has always been a leader in the market with regard to its compensation. With 80,0004 employees across the world, having more than $15 billion revenue, it is one of the biggest and best‐known technology companies in the world.

in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft's way of doing business is to look at the company from many angles, from a managerial and organizational standpoint to its process of developing products and services for its customers and its competitive environment. The purpose of this paper is to analyze Microsoft from a strategic fit

Microsoft became the global leader of software services and internet technologies for the computing industry in the early 90’s. It provides wide range of products & services and is involved in developing manufacturing, licensing and supporting software support. Microsoft’s software product includes operating system, business solution aps, computer and server applications as well as software development tools. Microsoft offers different range of services from its five