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Tall Tree 2 Hotel Casino Case Analysis

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TALL TREE 2 HOTEL CASINO CASE ANALYSIS
• The Business
a. The company
1. Ownership: The Tall Tree2 Hotel Casino, which is a 640-room resort complex, has many different departments with a variety of management and executives in charge of each one. Those leaders would include: Vice president of marketing (Judy Fitch), property president (Terrence Wei), controller (Bill Martino), hotel manager (Dana Sawyer), and a food department manager. These are just a few of the key leaders that help this Company run successfully. 2. Strategies: According to the Income Statement for the Tall Tree2 Hotel Casino, their main sources for generating revenues are included in four different departments. Those departments involve: gaming, hotel rooms, food, and beverages. They use many different types of strategies to attain profits from these segments. For example, by holding special events such as: boxing matches, golf tournaments, slot machine tournaments, New Year’s parties, and other table game tournaments. To help draw customers into these events they offer a discounted casino rate for their hotel rooms and suites during busy times of the year. The property president has set a new policy that requires “all special events and promotions now be looked at in terms of contributions to overall property income.” Wei also states that if any specific event does not generate a positive net income it will be discontinued. Since the Hotel Casino knows that majority of their money is going to

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