In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company’s Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to its intended audience.
Targeted Audiences for each Report
The annual report and 10K are composed based on their different audiences. The U.S. Securities and Exchange Commission's requires every public company to publish their finances in a 10K, and The Hershey Company is no exception. The purpose of Hershey’s 10K is to give a thorough overview of its business and financial condition. Because the 10K’s intended audience is the SEC, the document’s style
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Because each document has a separate idea that they’re trying to get across to their audience, the length is dirasticaly different between the two reports. Hershey’s 10K Report is 108 pages long, which is must shorter compared to the lengthy 233 page Annual Report. The 10K report is shorter because its focus is to present the information and not to beat around the bush. The Annual Report contains more content than the 10K because needs presentable to the stockholders. Adding the extra length gives the Annual Report space to connect with their audience in a professional, yet friendly manner. The reports also differ through the useage of color. The Annual Report uses the colors of brown and silver to stimulate the thought of Hershey candy. Adding the color makes the report more appealing to the everyday reader. On the other hand, the 10K report uses no color, sticking to black and white. This keeps the report professional and presents the information in the simplest way possible. Another way the documents differ in presenting their big ideas is through the use of pictures, graphs, and charts. A major difference seen between the reports is the Annual Report’s pictures of the board’s directors. The Annual Report also uses bar graphs and pie charts, while the 10K report sticks to general charts and tables. The different charts and graphs in both reports allow each report to present their
This annual report consists of two parts: management’s discussion and analysis (this section) and the basic financial statements. The basic financial statements include a series of financial statements. The Statement of Net Assets and the Statement of Activities (on pages and ) provide information about the activities of the [type of entity] as a whole and present a longer-term view of the [type of entity]’s
Links available on the National Kidney Foundation Website keep the reader on the site and frequently take them back to the donation page. The Website provides a section for “Professional” users, however, the majority of the area is again written for the general public. One area reviewed provides an “Education and Research” option that takes the professional reader to more technical writing sources contained within the National Kidney Foundation Website. The Merck Manual links allow the reade
In accounting there is much to be learned, about the financial aspects of a business. In the past five weeks I have learned the importance of financial reports and how they relate to the success of an establishment. These reports may include balance sheets and income statements, which help accountants and the public grasp the overall financial condition of a company. The information in these reports is really significant to, managers, owners, employees, and investors. Managers of a business can take and deduce financial
Fraser, L. M., & Ormiston, A. (201). Understanding financial statements (9th ed.). Upper Saddle River, NJ: Prentice Hall.
Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of my essay’s audience.
financial statements” (Waxman, 2013, p. xiii). It is the purpose of this paper to discuss some of
3. How can financial information be relevant to the users of financial reports? (2 Marks)
Learning Objective: 04-03 Present an income statement with earnings per share, statement of stockholders equity, balance sheet, and statement of cash flows.
An annual report is a ‘portrait’ of the business. It embeds a sense of achievement, as well as, future prospects into the minds of the company, as well as, its readers (Sanders, 1949).
Every year, corporations work with designers to create and distribute their most important document of the year: the annual report. If produced effectively, this document, marked by high production values, massive printing expense, and the collective work of designers, corporate communication teams, writers, models and photographers, serves to persuade a shareholder audience that the investment choices they have made are wise, that the company reflects the values of their investors, and that investors should, above all, not divest themselves of the company’s stock. Annual reports serve not only to communicate the financial health of a company to their audience, but act as a bridge between a corporation and a concerned shareholder. And in times of turmoil (such as the economic crash experienced in North America in the fall of 2008), they must be especially effective in communicating a company’s identification and consubstantiality (Burke, 1969) with their audience’s ethos.
The target populace is basically the whole high school age, running from 13 years to 19 years old. Because of social and ecological contrasts the objective populace needs to explicitly address with additional mindfulness. Young people living inside of a lower-wage to neediness populaces are at a higher danger because of poor education and the cost of contraceptives (birth contorl, condoms, and so on.). High school pregnancy examination has turned out to be effective in deciding particular target populaces and which counteractive action projects to
An Annual Report is a visible look at the activities of a corporation the can give shareholders and any other individual who may need to look at company finances, a comprehensive understanding of the company performance. This report will take a look at the different information found in an annual report. The Annual Report is customized by companies, but there are components that must be shown in the report which cannot be deviated against. The following are the components that will be discussed in this report, and two companies discussed are Franklin Covey, and The Standard Register Company.
In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is effective?
The Right Target Market One of the most important marketing functions for a firm is finding
It is worth noting that some of the company's annual reports contain two chairman reports, which are the statement from the chairman of management board and the statement from the chairman of the board of directors respectively and the chairman’s statement of the management section is selected for the study in this article. In order to make a detailed textual comparison, this study obtains the electronic records of the latest annual reports of ten companies through official websites. According to the focus of the study, the chairman's statement of the annual report is extracted separately for content analysis. In the order of assumptions, the length of the text is compared between companies with strong profitability and ones with lower income firstly. The work is mainly done by computer office software, and the measurement items are the number of words in the chairman's statement and the number of sentences, which are different from the related research of Clatworthy and Jones (2006). They put the number of words and pages into the range of measurement, but the drawback of this approach is that it does not take into account the