preview

Target Audience Analysis Paper

Decent Essays

In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company’s Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to its intended audience.

Targeted Audiences for each Report

The annual report and 10K are composed based on their different audiences. The U.S. Securities and Exchange Commission's requires every public company to publish their finances in a 10K, and The Hershey Company is no exception. The purpose of Hershey’s 10K is to give a thorough overview of its business and financial condition. Because the 10K’s intended audience is the SEC, the document’s style …show more content…

Because each document has a separate idea that they’re trying to get across to their audience, the length is dirasticaly different between the two reports. Hershey’s 10K Report is 108 pages long, which is must shorter compared to the lengthy 233 page Annual Report. The 10K report is shorter because its focus is to present the information and not to beat around the bush. The Annual Report contains more content than the 10K because needs presentable to the stockholders. Adding the extra length gives the Annual Report space to connect with their audience in a professional, yet friendly manner. The reports also differ through the useage of color. The Annual Report uses the colors of brown and silver to stimulate the thought of Hershey candy. Adding the color makes the report more appealing to the everyday reader. On the other hand, the 10K report uses no color, sticking to black and white. This keeps the report professional and presents the information in the simplest way possible. Another way the documents differ in presenting their big ideas is through the use of pictures, graphs, and charts. A major difference seen between the reports is the Annual Report’s pictures of the board’s directors. The Annual Report also uses bar graphs and pie charts, while the 10K report sticks to general charts and tables. The different charts and graphs in both reports allow each report to present their

Get Access