Target Markets : A Target Market

Monica and Andy is a Chicago based brand of boutique baby and toddler clothing, blankets, and accessories made of organic fabrics. M+A was founded by local Chicago mom, Monica Royer in 2013. Originally, what started as an online baby blanket company, Royer expanded her store into an organic baby and toddler clothing line, along with opening a retail location in Lincoln Park, at 2038 N Halsted, during the summer of 2014. Monica and Andy is now also home to the renown “cuddle box”. The “cuddle box” is a beautifully hand packaged box of 100% certified organic newborn essentials including the first outfit (hospital outfit) and a blanket that is the perfect gift for a baby shower or hospital gift for a new mom and her new baby. Hats

According to Lundberg (2003), “adult students are one of the most rapidly growing segments of today’s college student population, making up approximately 40% of all college students” (665).

There are three schools students may have an interest in, these colleges are: Cal Poly Pomona, San Diego State University, and the University of Hawaii at Manoa. The information a student could research are graduation rate, admission rate, jobs out of school, curriculum, greek life, and the student to faculty rate. With the curriculum set at each university, many courses are offered to potential students. After one earns a degree, based on a specific curriculum, schools try to help one student get a job once that pupil have graduated. In the upcoming paragraphs one student could participate on campus: the fun in engaging in greek life, or how in class, the student to faculty ratio may affect a student 's learning. By gathering information

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

Understanding “more Americans from every color and creed are now earning college educations so college faculty should reflect that” (Lynch, 2013, para. 2) efforts have been placed to identify areas that would be able to reach diverse groups to include women and minority applicants. These efforts will allow for a further range in a variety of sectors to include job boards, social media outlets, and mobile applications in addition to advertising on the Sincere College Career Site. The below have been

One of the key components in higher education enrollment management in a public, four-year university is the admissions process. With encouragement from many sources such as friends, family, and college marketing materials, high school juniors and seniors apply and enroll in college by the thousands each year (McDonough, 1994). College choice is greater now than twenty years ago, but finding the right fit for each potential student is harder due to increased college entrance standards and intense competition between institutions. Applicants now are more likely to apply to many more institutions than previous generations, yet still only attend

Fanshawe is forecast to grow at 1% per year for the next five years. Over 96% of its students are from Ontario with the vast majority having homes within 100 kilometers of Western. As well, 63% of the college enrolment is first-year students and that falls off to 30% for second-year students. By the upper years, only 7% of the students remain. This data is illustrated in Figure

College seeking students are facing a hard reality. They may not be able to attend the school they most desire if they can not get a good scholarship, or they will need to choose a school less desirable because it is among the few they can afford. This proves to be a serious problem, limiting student’s decisions by limiting their choices. Students might choose to attend an expensive school of their choosing and find that they do not have the funds to pay the tuition and then are forced to leave the school. Such situations are evident at Norwich by data provided by the Department of Education, an interesting statistic to note is that the retention rate at Norwich University is 77% (National Center for Education Statistics). This means every new school year Norwich only holds about 77% of the students it had the prior year. However, not all of the

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

The three centers (LSC Fairbanks, LSC Greenspoint, LSC Victory) had a total headcount of 5,764 in fall 2016. The largest majority of the enrollments were face-to-face (67%), followed by online (28%), and hybrid (5%). Academic transfer courses accounted for 97% of the total credit offerings. All three centers suffered a combined decrease of 8.4% from fall 2014 to fall 2016. There are various factors, including the shift in the delivery methods, but also in the times and dates of offerings. An example noted within referenced analysis is the 716% drop in weekend enrollment at the Greenspoint Center from fall 2011 to fall 2016. See appendix C for more information.

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

The Right Target Market One of the most important marketing functions for a firm is finding

Students: including those studying from full-time to part-time, locally or by distance, from high to low socio-economic backgrounds and of varying ages