Target Objectives Of Target Marketing

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Target is one of the best retail Corporations that sell general merchandise beside the foods and drugs products. Target success built on the organized effort and the reputation they built many years ago. Target goal is to sell goods and services to satisfy the society’s needs and increase the profit.
Target mission is “Outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Retrieved retailindustry.about.com). Target focus on the store innovation, It design their stores to build a comfortable and a clean atmosphere to ease shopping operations. The company provides quality product and best service to improve the business experience, increase the sales, and attract potential customers. Target uses new sources to buy their product, which help the business to grow and assure the customers demand. For customer’s convenience, the company opened new stores all over the country, especially in the crowded area such as New Jersey and New York to market their brand and generate more sales. Also, Target tries to expand their Businesses in the global market by opening smaller stores called City Target. These stores are similar to their competitors such as, Wal-Mart, Kmart, and Best Buy.

Target maintains the competitive advantage in today’s market because of their lower prices. Their prices are very affordable compared to other retail stores. In addition, Target matches their prices over
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