Tata Group

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Term Paper Proposal
Company: TATA Motors Group – India Business & Jaguar Land Rover
“To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally”
Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.
Marketing Objectives
Tata motors is a leading automobile brand. It is most widely known for its commercial vehicles such as buses and trucks. However, TATA motors has also started an excellent expansion in passenger cars and it is rapidly gaining market share. The Marketing mix of Tata Motors talks about the 4P of the brand which has helped the brand rise in the automobile empire. …show more content…

Net profit margin = net profit/total revenue
4. Current Ratio- This basically describes the ability to pay the bills.
Current ratio = current assets/current liabilities
5. Return on net assets (RONA) - It is also measure of financial performance.
RONA = Net Income / (Fixed Assets + current liabilities)
KPI of 2014-2015
Situational Analysis
PEST Analysis
1. Political
 The Singur Controversy
 TML acquired a land of 997 acres for manufacturing Cars by state government support.
 But this acquisition required the displacement of farmers.
 It attracted heavy criticisms, “Save Farmland” movement was started by opposition leader Mamata Bannerjee.
 On 3rd October, 2008, TML closed its plant from Singur.
 It was later established in Sanand, Gujarat.
2. Economical
• TML’s economic scenario is quite promising with GDP growth rate around 7%.
• However, high interest rates and low freight availability impacted its financial infrastructure in first quarter of 2013.
• During the same time, price pressure from competitors also marred its financial position.
• The commercial vehicle segment of TML gave it an edge over others at this time and the big and mid-sized vehicles helped TML to regain its ground.
3. Social
• Where ever TML goes, may it be domestic or international markets, it hires mostly the local population generating

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