Tata Nano in India

Through the Tata Megapixel marketing campaign need for a stylish, reliable, ecofriendly and economic vehicle will be created.

This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data.

Indian middle class is growing, so does the sale of automobiles, each middle class family owns at least one car, besides that the upper middle class is emerging as well, this is the class who owns two or more than two cars. this matter was always debatable, has now become more controversial. The substantial issue reported has sparkled that controversy over the potential impact of the issue reported. From my perspective, this would be a good idea to restrict one car per family to reduce the traffic on the road. The essay will elaborate further reasons to support the notion and thus deduce a logical conclusion.

Tata Motors have to take their decision whether to make or buy for the key inputs i.e, design, engine and transmission.

The automobile industry has exceedingly grown in today’s world. From the world’s fastest, luxurious car to the economic and fairly cheap ones, the market is very demanding. The industry in this analysis is Tata Nano. Tata Motors was established in the year 1945 by Ratan Tata and has developed as one of the most prevalent automobile industry in India. Tata Motors, established in a country where most of the population can only afford purchasing motorbikes. But, recent studies showed that 65% of Indian families are now able to afford cars and also applies to the increasing purchasing power of people across developing countries. The Tata Nano was launched in 2008, as a vision of Ratan Tata to facilitate those families who drove on a scooter to have a more comfortable drive at an affordable price of just $2500. Tata Nano is also known as the world cheapest car and signifies great technology and a small

In 2002, the Indian government formulated an “Auto Policy” which aims at promoting integrated, phased, and self-sustained growth of the Indian automobile industry.

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

Millions of vehicles are in motion daily, in the United States. In 2015, about 7.8 million cars were purchased in America, and there are about 355 million registered cars on the road (“U.S.”). The automobile industry in the United States is huge. Consumers are always looking to purchase a car, whether it’s a first-time car owner or someone

Mahindra and Mahindra, the business sector pioneer in multi-utility vehicles in Asian nation. The corporate began creating business vehicles in 1945. Mahindra is that the pioneer by a long shot in business vehicle furthermore the second biggest inside of the voyager vehicle market. The corporate is that the world's 6th biggest medium and huge business vehicle creating.

Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable for more people than regular cars like Volkswagen and Ford. But does this competitive advantage also apply for the Dutch market? In the following market-entry report this will be analyzed through a SWOT-Analysis. But first some background

5. The Nano Europa, European version of TATA NANO has all of the above plus a larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets European crash standards and emission norms.

Introduction: This report is about GM Holden Ltd Aus. to expand its automobile industry overseas in developing countries like India. For this purpose we have to analyse the some facts about that country and also the demand. Knowing some of the facts like economical condition, political, environmental and legal are very important to start business there, because there factors are different in each and every country. The purpose of this report is to analyse the automobile market of India and give result whether it is suitable for new company or not. So we are assuming the mid sector of India where the budget cars are so popular.

This has brought about colossal increment in the number of inhabitants in autos in the urban communities. The development patterns (MOST, GOI, 1998) of autos at National and City levels are as demonstrated.

Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it from being as big as they thought it was going to be. We will explain the problems it met and showcase some alternative solutions that could be implemented.

The Indian two-wheelers industry is estimated to be worth around Rs 755 billion in 2014-15, with a sales volumes of around 18 million units. It is