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Technological Convergence in Art and Design

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The development and convergence of technology has always had an impact on specialism in art and design. Throughout history it has had both a positive and negative effect on designers, causing uncertainty and opportunity. However over the last decade we have seen the convergence advance dramatically, and specialism in art and design is very much becoming a much broader term. This essay will explore how technological convergence is currently effecting specialism in art and design and how the trend is set to continue into the future. In addition to this it will also cover how and why the convergence may be of value to visual communicators. Nicholas Negroponte was the first to consider and theorise about technological convergence. In the 1980s Negroponte suggested that ‘all media content would digitalise and transform from atoms to bits’1 and he was right, letters are now emails, CDs are now digital mp4 files and books are now electronic (ebooks)2. So how has this effected specialism in art and design? Well, now we are in the ‘post information age’3 as Negroponte refers to, most or almost all atom forms have transformed into bit forms. This means that atom media now has a digital version4. This conversion has presented new challenges to designers. For example, according to Joyce Yee and Stephen Boyd-Davis, there is evidence that suggests designers educated in the print medium have struggled to come to terms with the atom to bit transition, especially in translating their

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