Technology in Advertising Essay example

Advertising is a form of communication between producers and consumers attained through marketing which persuades, encourages or manipulates the consumer to be drawn to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or a service, sellers use advertising techniques that have had to be altered and improved over time as fashion, values and standards of living change. Advertising research and marketing research works to improve the effectiveness and efficiency of advertising and the most common advertising techniques focus on appealing to their targeted audience through appropriate persuasive language and visual elements. This paper will explore the evolution

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

Families were not always fortunate enough to have a steady income, thus sending off their boys to contribute in anyway that was possible. For the Newsboys, most of them didn’t even have a family or a home to support; the drive to produce an income was solely based on supporting themselves. Working from dawn to dusk, the boys would be the first in line to purchase a stack of 100 newspapers for 50 cents, hoping to sell them all in order to gain some sort of a profit. Out of fear of not being able to make enough that day, some Newsboy would exaggerate the headlines in order to bring in more potential customers. Clearly the boys were willing to do anything to gain a little bit of money. Sometimes this meant cheating their customers into feeling sympathetic for them, or taking more money than the papers were worth. When the Spanish-American war began, Pulitzer and Hearst knew that more newspapers would be sold due to citizens wanting to read all about the latest news and updates of the war.The men were often accused of participating in yellow journalism, which was

Before newspapers, handwritten news sheets were used (Stephens, n.d.). After the creation of the printing press, the news sheets were then printed on papers which was later called newspapers (Stephens, n.d.). The accuracy and efficiency of the printing press enabled more publishers to use the printing press (Arthur, 2004). Newspapers could then be more widely produced. The ability of mass production of the printing press gave ease in spreading information rapidly to different places (Jeffrey, 2001). This led to a wider use of newspapers. This ability also allowed the newspaper to not easily be corrupted or destroyed since there were so many copies available (Jeffery, 2001). The creation of newspapers allowed the public to gain more knowledge about what was happening in other parts of the world. It also allowed citizens to voice their disagreements with the government. The newspaper was a form of communication that let the voice of citizens be heard (Quinn, 2017). Without the printing press, newspaper would not have emerged and could not have been as widely produced as it was. The creation of newspapers was only possible because of the printing press (Quinn,

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

A newspaper would show future generations what was going on in the world and what was important at the time.

Newspapers were being mass-produced after the shift to steam-powered printing, which allowed for less expensive publications and low prices of papers at just one cent as competitors were still selling papers at 6 cents a copy. This period took place during part of the industrial revolution, which would explain how mass-production of newspapers was possible. The low price of papers made them available to more people for the first time, as prior to this period only wealthy citizens were able to afford it. News and journalism gained popularity during the penny press as the reader range of these newspapers expanded. Editors soon realized that as their audience expanded that they had to incorporate different content into their papers that would interest the readers.

During a study done by German Scientist Heinrich Hertz, he discovered radio waves. In 1985 Guglielmo Marconi used radio waves to create the first wireless telegraph which is now known as the radio. His invention was first done in his parents attic. Marconi used radio waves to transmit Morse Code and it worked. The Nobel Prize in Physics was awarded to Guglielmo Marconi and Karl Ferdinand Braun for the development of the wireless telegraph. Marconi and Braun shared the Nobel Prize equally.

They included daily news, advertisements, and fun comics. Newspapers were an easy way for advertisers to spread their ads and make good money. During the 1920’s, some newspapers were just becoming popular such as The Emporia Gazette and the New York Evening Graphic. Since these papers were so new, they were desperate for money and accepted plenty of advertisers who were willing to pay to have their ads put into these brand new newspapers. Soon, newspapers were full of advertisements and, “tended to focus not on the product itself, which has a life cycle and can therefore die, but on the brand, which, if properly managed, can be made to last for longer”

The Radio was introduced to society because of the telegraph and the telephone. These inventions don’t do the same things but their similar branch of technology. “Radio technology began as “wireless telegraphy”. “It all started with the discovery of radio waves, electromagnetic waves that have the capacity to transmit music, speech, pictures and other data invisibly through air.” [Bellis] Majority of technology uses electromagnetic waves to send data information or TV broadcasts. During the 1860’s, Scottish physicist, James Clerk Maxwell predicted the existence of radio waves; and in 1886, German physicist, Heinrich Rudolph Hertz showed how fast the variation of electric current could be placed into space in the form of

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.