Tensie Whelan Sustainability

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Last night’s plenary speaker, Tensie Whelan, former President of the Rainforest Alliance, discussed the issues of sustainability and the natural environment. Currently the Earth’s ecological footprint is 1.6 planets. Whelan and Rainforest Alliance have sought to transform land-use practices, business practices, and consumer behavior through their use of a frog seal on certified goods. The standards set by them have made social responsibility profitable by reaching out to millions of consumers through responsible businesses. According to Whelan, about 37% companies believe sustainability is a top five priority. Additionally, sustainable companies outperform their peers—citing a reduction in material usage, increased market shares, positive

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