The Sustainable Century by Design or Disaster
Priorities, Strategies, Tactics & Musings for More & Better Corporate Sustainability in a Global Economyi
Copyright @ 2015 by Marc de Sousa-Shields
All rights reserved. In accordance with the US Copy Right Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of Marc de Sousa Shields and or the publisher constitutions unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the author/publisher at info@esglobal.com. Thank you for supporting the author’s rights and those of all creative spirits! ii
Contents
Introduction – The Sustainable Century… or not ............................................................... 3
Chapter One - Market Signals – The Lifeblood of Sustainable Capitalism ..................................................................................................................................... 12
Listening to a Sustainability Market Signal Moment ..................................................................... 16
Conflict Free Oil? ................................................................................................................................. 18
Sustainability is the New Color Teal
When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the
Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of
Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.
Every company has a responsibility to support the society it serves. This indicates that a company that wishes to truly thrive in a market should not just follow the business and consumer laws of the country but take an active interest in the community that it serves in each country. Today’s global market is led by companies that concern themselves with the sustainability of the company and its products, as well as the continual improvement of the
Business sustainability, which originally was viewed as a question of corporate governance, has now emerged as a central, multifaceted theme of the twenty- first century. It is now the responsibility of corporate boards and managers to focus on business sustainability by creating enduring value for shareholders and managing the interests of other stakeholders, including creditors, employers, suppliers, government, and society at large.
1. I do not believe that the world is truly flat; this is my position. I believe that there is a kind of potential for the world to be flat, but there are a myriad of social stratifications that exist across societies around the world that make "flatness" of the world unlikely. For me to side with Friedman in that the world is flat, I would need to be presented with proof that the world is more equal than it is. One of the arguments against Friedman's ideas is his lack of substantial data in his book.
My name is Dionte (Donte) Rice and I’m writing you this letter to let you know I have sent my rental book: Is Sustainability Still Possible via mail to ISU book store. Enclosed, you should see the rental book I borrowed. To further assist me, my ID number is 991729850.
Post-secondary and graduate educations are attainable goals with selected people experiencing the barrier of affordability. Certain individuals come from affluent families and money is not an obstacle to higher education. Others have opportunities to secure funds due to athletic or academic excellence with grants and scholarships. For those who don’t fit in those two categories, they still have the opportunity to go to college with the help of financial aid. If the desire is present, the effort is easy.
Sustainability is a simple term with a fairly simple definition, a way of doing something that can be continued rather than having a finite limit. However, the much more difficult part is defining what things are actually meet the definition of sustainable. As a concept, we all understand it, but the great challenge is figuring out what it will look like in the real world and, perhaps even more difficult, putting the idea into
In this report I am going to be talking about sustainability in Design, and how the life cycle considerations determine the focus for design interventions and explain relationships between lifecycle deign, innovation and sustainability.
Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue
Four days before the events of September 11, 2001, Jeff Immelt was appointed as the new CEO of GE ( General Electric). The change in GE’s association along the simultaneous adjustments in past and communal contexts allocated the multinational firm in a critical locale considering their commercial returns and reputation. From 2001 across 2005, GE confronted a number of subjects stemming from the evolving company and how their benefits and communicative strategies worked inside it.There a insufficient main subjects of GE’s company context.Within a colossal framework of analysis. The purpose of this analysis was to discover a globe company’s sustainability strategy and comprehend how it relates to its global operations. GE does not use “sustainability” or “triple bottom line” to delineate its efforts, but rather has a finished focus on the development as seizing into thought “People, Planet and Economy." Across interviews along six procedures heads in five states on four landmasses, and our, we learned GE aims to hold stockholder worth by increasing its business companies as additionally enhancing operational efficiency, operative protection and environmental conditions. GE’s development strategy that illustrates the company’s rising demand for a sustainable supply, as well as highlights the opportunities and trials the conglomerate faces. in The case was mentioned that there was discovered, that the use of procedure enhancement methodologies like Lean Six Sigma
The current study resulted in a set of insights to simplify the concepts of LEED certificate, the main elements and sub-elements of the LEED were summarized, in order to apply it to the design courses in accordance with the content of each course. Figure (--) contains the types of certificates of LEED and then projects that can be applied to them with the priority of application on projects. Where the symbol (•) expresses the priority value as follows:
Sustainability when we try to understand in the context of corporate is recognizing that the corporation’s long
3. Thomas L. Wheelen & J. David Hunger. 2012. Strategic Management and Business Policy Toward Global Sustainability. Thirteenth edition. Pearson Education