In this short report I will be discussing the company, Lululemon Athletica Inc. Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada-based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and also Ivivva Athletica brands, to the athletic consumer. Their mission statement is to create components for people to live longer, healthier, fun lives. They operate in 250 company-owned stores in North America alone in 2015; they also have other stores around the world. Lululemon has 8,628 people employed as of 2015. They primary design apparel is for women that like to run, do yoga, or dance. But the company also offers a line for men. A third-party in Taiwanese constructs the attire, which is then distributed to the different stores in Canada, North America, and all over the world.
Geographic Reach and Operations
Sixty percent of Lululemon’s sales come from the United States, which has stores in about 35 states and in the District of Columbia. One of the largest markets in the US is California; where almost 20% of the US stores are located. Canada reports for about one-third of the company’s sales with Australia and New Zealand bringing in the rest. About $1.5 billion or 95% of Lululemon’s revenues came from North America in 2014. Outside sales account for about five percent or $0.1 Billion of the revenue for 2014, these outsides sales do not include US or Canada. But the share for international revenue