Tesco Company Culture

4494 Words May 20th, 2010 18 Pages
Extended Essay

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Damien Jeannenez

Sommaire A. Introduction 3 B. First Section 4 I. Schein’s theory: Surface manifestation 4 a. Mottoes 4

b. Norms 5

c. Heroes 6

II. Schein’s theory: Organization values 7 III. Johnson’s theory: Rituals and routines 8 IV. First section conclusion 9 C. Second section 10 V. Hellriegel and Slocum’s Theory 11 VI. Denison and Spreitzer’s Theory 12 VII. Conclusion Section two 12 VIII. General Conclusion 12 D. References 13

Introduction

TESCO is a company that was founded in 1919 by JACK COHEN. It is presented usually as a big international retailer which is based essentially in Great Britain but also in China,
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This means that each employee of the firm will do its best to help every person who meets and who needs help. For example, the British newspaper THE INDEPENDENT explains that Tesco has developed a new strategy to help its clients to overcome the global economic crisis. Tesco set up a “discount strategy to consumers struggling with the effects of the credit crunch”. It creates the “pay day” strategy (Evans S., 2009). In fact, it tries to simplify the lives of its customers and of its employees. In conclusion, TESCO through its motto is trying to circulate an idea; a habit and a behavior to address face each person; each employee is a sort of flagship of the enterprise; one person is enough to give a bad image, in order that many people think that TESCO is a bad company, all of this is due because of the word of mouth. TESCO has created a corporate culture in order that does not happen with another surface manifestation.

Norms

Secondly in this second paragraph we talk about the norms of TESCO. In fact Mottoes have concerned the way in which employees should act within the company in relation to clients and colleagues. But the company also uses a strategy to boost its employees. In this case the Schein’s theory calls this a Norm. According to Schein “Norms are expected modes of behaviour that are accepted as the firm’s ways of doing things, thereby providing guidance for employee behaviour”. In a Case
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