strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group. Different models and strategies are used for analysing external environment, core capabilities, culture, and strategic choices of the firm. Task 1: Strategic Trajectories and Competencies of Hotel InterContinental Hotel Group (IHG)
Abstract: How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better
modify these competitive forces in a way that improves the position of the organization. Porters model supports analysis of the driving forces in an industry. Based on the information derived from the Porter’s Five Forces Analysis, management can decide how to influence or to exploit particular characteristics of their industry. This paper will analyze Porter’s five competitive forces model and will apply the concept to discuss and structure a new office of Travel service sponsored by Expidia.com
Introduction The Alpha Company Limited started its business with manufacturing purified drinking water at the year of establishment, 2000. In year 2003, it expended the business with manufacturing soft drink. Since it had gained high market acceptance for its product and in turn high return on capital, board of director of Alpha decided to add new product line of alcoholic beverages into business in year 2007. Board of directors decided to continue their Alpha by restructuring with three managerial
international business expansion, a summary report is in order. By choosing to expand in the East, I can tell you that India’s ancient civilization has provided a large foundation of knowledge in a society that has created intellectual capital and has an advantage over some other countries by being familiar with the English language after their occupation by the British Empire for a hundred years. India is now synonymous with Information Technology (IT). Its software developers and IT products/services are
SUCCESSFUL FACTORS OF MALMAISON HOTEL CHAIN CONTENTS 1.0 Introduction 2.0 Aim 3.0 Objectives 4.0 Literature Review 5.0 Methodology 5.1 Desk Based Research 5.2
“complete satisfaction or your night’s stay is free”. Employees will be permitted to make good on this guarantee without the approval of managers. But although the proposed guarantee would show great confidence in the hotels’ quality and would give Hampton Inns a competitive advantage, most of the hotel’s managers oppose the plan. Why would they not want to guarantee customer satisfaction? What are the possible customer reactions to such a guarantee? What controls can be introduced to reduce customer
Porter’s competitive forces model (1980), the basic strategies that can be used to gain competitive advantage, and how computer-based information systems can support these strategies. Computer-based information systems (CBIS’s) are critical to an organisations survival in the modern competitive environment. CBIS’s are information systems that make use of information technology in order to create management information (Bocij, et. al., 2008). They help organisations with general activities of gathering
According to Kinlaw (1991), teamwork is the way in which people must work and cooperate together in order to produce products or services that could not be produced by a single individual. To this end, teams appear to have a synergy effect, which implies that the total outcome that is produced by the team is by far more than the equivalent result which the sum of the team’s part would have had. By and large, the formation of groups is very useful for the organization and its members, because they
Nowadays, employee retention is the most critical issue facing hotel managers as a result of the shortage of skilled labor, low economic growth and employee turnover. A wise management will learn how to attract and keep good employees, because in the long run, this workforce will make or break a hotel 's reputation. The purpose of this research is to: 1) assess employee retention policies and practices designed and applied in floating hotels, and 2) describe the importance of retaining critical employees