The Advantages Of Relative Influence On Hotel Management

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Relative advantage is related to the degree to which potential adopters perceive the new technology to be preferable to existing technologies (Huy and Filiatrault, 2006). IAT in the FSCM could reduce product costs, lead-time and manual intervention, increase reliability, repeatability,and improve delivery performance and speed of reaction to changes (Barton and Thomas, 2009). Also optimized were the search for suppliers, placing orders automatically, determining trading methods, forecasting supply/demand requirements, automatically evaluating and negotiating offers with partners, evaluating risks, and determining pricing methods in negotiations (Hadikusumo et al., 2005; Wang, 2011). Prior studies found the relative advantages of new technology was …show more content…

Rogers (2003) defined complexity as “the degree to which an innovation is perceived as relatively difficult to understand and use” (p. 15) and added that complexity is negatively correlated with the rate of adoption. The adoption of IAT depends on the time the hotels take to understand the complication of IAT mechanism and its related applications, in addition to the benefits that can be gained through proper utilization in the FSCM. Prior research found complexity had a negative influence on new technology adoption decision (Sila, 2013).
Costs refer to all expenses of applying necessary technologies for all transactions and efforts devoted to organizational restructuring and re-engineering of the process of the FSCM as well as the cost of other supporting software, hardware and employee training (Zhu, 2006). Rogers (2003) argued that the less expensive the technology, the more likely this technology will be adopted. Costs of IAT adoption like any new technology could also be an obstacle to its adoption.
Thus, the following hypothess can be

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