Beating the Competition and Sustaining in the Modern Hotel Industry

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

In this new era, it is difficult to continuous survive in the hotel industry, the numbers of the hotel organizations increased dramatically to cover the huge flows of tourists. It means that the more the hotel organizations develop, the more the competitors surrounded. Hotel which had good image and able to provide high quality service will attract the attention of tourists, because tourists will tend to make comparison between hotels which able to give them the most valuable rate of services with reasonable price. Based on this statement, hotelier will make the improvement in terms of marketing, resources and financial to increase their strength in hotel industry.

The report is a short introduction of the writer’s workplace. Also, it includes the basic information of the industry the organization belongs to. It also mentions the customers base that includes internal customers and external customers. The last part of the article discusses that how the writer serves her customer’s needs as an employee.

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.

To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's

. Hospitality is one of the largest growing industries in the world. Word witnessed booming growth of hospitality industry. There is different category of service offers to different Clients like luxury to budget etc. This sector play very important role in countries GDP growth and employment growth. Nevertheless there are lot issues facing this industry these are different sustainable issues like social, economical and environmental issues which increase coast .another one is increasing operating cost and labor cost problem one of the major problem facing nowadays because shortage of skilled labors, highest staff turnover etc. another problem is increasing competition many companies force to cut down their prices because of this which

The Indian hospitality industry has emerged as one of the key industries driving growth of the services sector in India. It has evolved into an industry that is sensitive to the needs and desires of people. The fortunes of the hospitality industry have always been linked to the prospects of the tourism industry and tourism is the foremost demand driver of the industry. The Indian hospitality industry has recorded healthy growth fuelled by robust inflow of foreign tourists as well as increased tourist movement within the country and it has become one of the leading players in the global industry.

In a dynamic and increasingly competitive market, most businesses, from coffee shops to international automobile manufacturers , are constantly engaged in a battle to win new customers and keep old customers. To prevail against the opposition, companies aim to stand out by developing quality products or services, offering irresistible value proposition and building a unique business identity. At the core of the companies that thrive, there is always a successful brand.

According to Intercontinental Hotel Group Website (2009), “the global hotel market has an estimated room capacity of 18 million rooms.” On this global hotel market, brand hotel has 45% of the total market. Indeed, the six major international hotel groups are estimated to 41% of the branded rooms and 18% of the total market. Promotional strategies and plans are critical successful factors for International hotel groups in this market share.

It has been a disputed argument that a brand can create a major value to the hotel business and that branding creates a guest loyalty in influencing top and bottom line revenues and the over - all asset values in the industry. The effect of the brand on the customer satisfaction seems to also have a major effect on the brand’s franchising strategy.

Since the time when globalization was introduced in 20th century and with the formation of bodies such as WTO and NAFTA, hospitality industry has opened a huge range of jobs in the developing countries. With the coming of globalization, Hotel brands from developed countries started investing in the developing countries. It has been noted in developing countries like China and India that with more and more companies investing, poverty level in these countries has subsequently decreased (Hamdi 2013). Hospitality industries enjoy the fact of low level wages and their setup cost to establish a business is very low in the developing countries. With the elimination of trade and other barriers from the countries it has been seen that goods and labour can be easily be shifted from one place to another, which also increases the GDP for the economy. According to the census of 2007, Hospitality industry provides jobs to more than 383 million people around the world and in a developing country like India; it is currently employing more than 38 million people (Jauhari 2012). With more and more hospitality companies investing in India, there have been job opening in the various sector such as airlines, Cruise, Travel Industries and etc. With the increase in investment in developing countries, it has also

Brand name in the hotel industry offers tangibility to the intangible services provided by the hotels.

Evidence- To support this assertion author has given the evidence of Erdem and Swait, 2006.

The hotel industry is an expanding business these days. More people like to travel nowadays as they used to in the past. We can see new hotels and motels or any other types of accommodation facilities are opening to attract more business around the world. Big hotel chains are building new hotels even in smaller cities which are favorite among tourists. Once the hotel is completed the main aspect hoteliers look for is their front office area, which is foundation of every hotel. Commonly called the reception desk or reception area, the front office in a hotel is the area responsible in accepting guests, reservations, inquiries, checking in and checking out and responsible for sending invitations to previous guests by gathering information from the systems like their birthdays, anniversary etc. The role of front office is to welcome whoever comes in to check-in or check-out in the hotel. Front offices may have an entry desk staffed with a secretary or administrative worker. This main desk can offer assistance to incoming clients or customers, and can direct queries to correct personnel. Alternatively, all personnel in the department may be trained in customer assistance; since workers in this area of the business may have many duties, training all of them in customer service means that someone will almost always be available to help a client.