The Agricultural Equipment Industry And Culture On A Global Scale

In 1976, Deere & Company was among the world’s leaders of farm and industrial equipment. The majority of Deere’s success was attributed to the light crawler tractor market with over 50% market share. It was at that time Deere earned a reputation for manufacturing reliable small tractor equipment. Deere evolved into producing and manufacturing the larger industrial equipment in phases, beginning in small forestry operations. As farmers and smaller operators sought to diversify their businesses, Deere offered newly innovative attachments and crawlers, and was now seeking to integrate into the large tractor market in phase five. In this phase, Deere introduced the JD750 bulldozer, a heavy contracting

In 1847 John Deere promised, "I will never put my name on a product that does not have in it the best that I have in me." For more that 157 years John Deere has remained true to that commitment -- building their reputation by building value into every machine that bears their name. So you can count on equipment that's as productive as possible. Up and ready to work when you are. And designed to minimize your daily operating costs. Nothing Runs Like a Deere™

This paper thoroughly examines Deere & Company from multiple perspectives. First, a review of the company’s history, products and service offerings, corporate strategy, and a summary of the agricultural and construction equipment industry will be provided. Next, the Deere and Company’s current financial position will be examined. This includes reports of John Deere’s earnings, cash flows, assets and debt management, profit margins, and future projections. These financial statistics will then be compared to the primary competitors of John Deere in order to show the company’s financial viability. After the analysis is complete, a SWOT analysis (strengths, weaknesses, opportunities, and threats) will be conducted in order to identify key success factors and driving forces. Based on the analysis, strategic recommendations that Deere and Company should leverage in order to avoid potential threats and to maintain its position as an industry leader.

The ability of farmers to take advantage of the new tools available to them in the 1800’s is very much tied to the progress of our country at that time. The inventions of the John Deere’s steel plow made the work of one person equal that of many people previous to that, this plow allowed a person to plant many more acres of food than previous. The invention of Cyrus Hall McCormick’s mechanical reaper allowed farmers to increase from harvesting about a half acre of wheat

Subpoint 1: At the Farm Progress Show in 2016, Case IH and New Holland, which are two big equipment manufacturers, released the only two driverless tractors to the world. People had heard the rumors but were not sure if this was true or not and why should of they, thinking about driverless tractors is crazy from where we first were until where we are now. In the magazine that J. Davey wrote called Is the future Autonomous? a couple of local farmers even told him that they did not know what to expect but they are excited to see what is next for agriculture. The main two differences are the looks of the tractors and that is about it.

Technology greatly transformed American agriculture from just plain farming to commercial farming. The mechanization of farming made farming easier and more profitable. As shown in Document D technology was helping farmers, making farming more easier and they were able to do many jobs quicker. But, Farmers couldn’t afford to send crops to other places At the beginning of the 1840s the railroad began to transform American agriculture, by the 1860’s all states east of the Mississippi had rail service. As shown in Document B there were multiple railroads all around the country. The farmers were ecstatic about this new technology because they could send their crops to other areas, when before they didn’t have the money to be able to do so. Other new technologies were arriving such as the mechanical reaper and the steel plow.

On his talk show Paul Harvey had one famous speech “So God made a Farmer.” In the speech he describes a farmer as firm but caring, He says, “. . . It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed and rake and disc and plow…So God made a Farmer.” John Deere has helped farmers accomplished many of those things he listed seeding, weeding, and plowing. Plowing might be last on the list for Paul Harvey, but it is the first accomplishment of John Deere which turned into to a big and outstanding company. John Deere created the first steel plow in a little blacksmith shop in Illinois.

The new technology used in American agriculture made it overall more productive and widespread while creating mixed results for the farmers. The advancement in machines like reapers, threshers, and mowers to harvest grains produced contrasting outcomes. An obvious benefit was some of the ease brought to the farmers. The human labor involved in harvesting grain by hand with a scythe or by a simple, one horse-powered machine was far greater than harvesting with a big, multi-horse powered machine. The devices made work simpler, faster, and more efficient for the farmers by relying on animal energy and technology (Document D). With promises of larger crops with less exertion, the new machines became very desirable to farmers in order to stay in competition with their peers; however, buying these machines also pushed many of them into unfortunate financial situations. Not only was the actual

Technological advancements in machinery allowed many farmers to produce more food faster and easier with less man power. While the basis for agricultural work had been a man and his hoe in the past, then to a man and his horse with a trowel, to the refined development of the steam engine. By the middle 19th century farmers had steam powered tractors, the Marsh harvester, that were able to harvest grain at much faster speeds, and then not twenty years later John Appleby created the wire binder which greatly outworked the Marsh harvester by churning out harvests at eight times the speed. This improvement in speed made it a lot easier for farmers to gather their crops before the weather could destroy them. Increase in speed nearly doubled production counts from 5.6 bushels in 1860 to 9.2 in 1880. It

By the 19th century, American frontiersmen were moving west. The farmers experienced much heavier and stickier soils than they had been accustomed to in the east. The soil would stick to the moldboard and a man would have to stop and scrape it off every few steps. (Anderson) “A strong man using a modern spade still took an estimated ninety-six hours to till an acre of land” (Drache 2). The cast iron plows with a wooden moldboard had worked great in the light, sandy soils of New England, but something different was needed in the west. This is where John Deere had to step in.

Farmers across the Midwest raved about John’s new plow. His plow helped farmers throughout the Midwest be successful at farming. In 1838, John sent word his business had grown so much that he had to relocate the John Deere Company to Moline, Illinois. As usual, John’s curious mind made him experiment with other farm tools such as the steam plow, cultivators, planters, and a grain drill. (Just like his re-designed steel plow these additional tools became important to farmers.)

Resources abundance provided an encouragement to explore the possibilities of new technological. This would result in members of the society to purchase other goods and services provided by the American system of manufactures. “The downside to the large amount of natural resources was that the machines used were very wasteful” (Rosenberg, 109). They also realized that there was a lot of available farmland which they can build the use of manufacturing innovations. For example, steel plough which is a cultivator which replaced the hand handling in the fields.

Massey’s farm machinery line consists of tractors, several harvesters and other agricultural equipment. The industrial machinery line consists mostly of several industrial tractors. Diesel engines were produced in Coventry, England by the Perkins Engines group. Perkins engines were used in Massey-Ferguson’s

Deere & Company, together with its subsidiaries (John Deere), incorporated in 1958, operates in three business segments: agriculture and turf segment, construction and forestry segment, and credit segment. The agriculture and turf segment, created by combining the former agricultural equipment and commercial and consumer equipment segments, manufactures and distributes a range of farm and turf equipment, and related service parts. The construction and forestry segment manufactures, distributes to dealers and sells at retail a range of machines and service parts used in construction, earthmoving, material

Agriculture is a vital part of society, and Agribusiness is of course the business behind it. While agricultural needs were different in ancient times, farming was always necessary. With agriculture came the domestication of plants and animals. This domestication allowed the human civilization to flourish. With time, new technologies and lifestyles changed the course of agriculture.