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The And Implementation Of Web

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With traditional media outlets dealing with the incoherent nature of audiences and the defiant threat of revenue decline, new organisations have stepped-up taking advantage of this shifting media landscape (Ellingsen 2014 pp.106). As companies such as Netflix, YouTube and other online broadcasters instigate adamant change in the way programming is created, consumed and distributed. This process, as stated by Media professor Chuck Byron, is “Broadly discussed as the on-demand culture” (Ellingsen 2014 pp.106). Hence with these digital platforms taking the role of a television studio, independent creators see this online focus as flexible and filled with endless possibilities for the release and funding of their works.
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At the peak of 2007 American television was faced with the strike of the American writer’s guild, resulting in an uncertain future for prime time television with production budgets and programming styles facing restructure (Peirce 2011 pp. 315). Taking advantage of a new format and the current situation of the television industry producers Marshall Herskovitz and Edward Zwick initiated and 8 episode web series made available through the social media site ‘Myspace’. The show named Quarter life “followed a group of friends in their twenties, as they pursue their dreams and “experience the bitter and the sweet of life” (Peirce 2011 pp. 315). Throughout it 's thirty-six episode, two live per week structure the show amassed 10 million views. Seeing its instant popularity the rights to the program was purchased and its format converted into a 1-hour television special by NBC, who saw this as an incredible opportunity to cash in on a show with an already established online following (Peirce 2011 pp. 3.16). However, as it debuted Quarter life saw a depletions in viewers at a total of 3.1 million as well as a low adult demographic rating of 1.3. Further emphasising the significance of the question regarding, what structural elements allowed for its online success and television failure (Peirce 2011 pp. 3.16). As depicted by Jay Bolter and Richard Grusin the answer to this question lies in the theory of remediation.
The remediation

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