The average level of profit per annum is approximately $5.02 billion USD. As shown by the table above, the average revenue, $39 256.20, is significantly greater than the average total costs,34 289.20. Although we cannot ascertain what the level of normal profit for General Motors truly is, considering the revenue earned is approximately $5 billion greater than the total costs, General Motors is clearly charging significantly more for vehicles than just the price that covers costs. Thus there is a presence of abnormal profits proving that the firm is operating in an oligopolistic market. Additionally, the firm 's ability to charge a significantly greater price for each unit sold, shows its 'price making ' behavior in the industry. Often firms will drive down prices to intentionally ensure new entrants in the market cannot sustain this loss of revenue. However the fact that there has not been any significant price reductions in the past years of operation proves that the threat of competition is not enough to force prices down towards normal profit levels and there are thus high barriers to entry.
3. Non-Price Competition
As previously discussed, prices in the automotive industry tend to stick at their current set price and only increase or decrease within a small range. Since firms in an oligopoly do not compete by adjusting the price of their products, they compete using non-price related methods.
To begin, one way in which General Motors broadens its consumer base is
· The standardization of industry product: Vehicles products are standardized even though we still can find some differentiation between auto companies. For the consumers who feel they can find the equivalent vehicles between companies, they will compare them. However, since there are brand loyalty among the consumers in choosing a vehicle related to its differentiation, the switching costs for consumers may be high. Thus, the bargaining power of buyers seems to be moderate.
Because of the fewness of companies in this type of industry, which is typical of an oligopoly; they get to make their price. In the USA, the auto companies certainly do make their own price.
There are many products and services available in the market today. The automobile market is no different. There are many brands, styles, and price ranges when it comes to vehicles. One specific area of the automobile market are trucks, more specifically is the Ram truck. Dodge Ram has been around since 1981. Truck sales have hit an all time high since 2007 proving that fuel prices are not affecting sales as much (Ross, J. 2013). The big three, Ford, Chevy, and Ram continue to fight each other in the truck selling business and have cut-throat marketing to try to be the best and on top of truck sales. Ram has gotten rid
In assessing the market structure in which General Motors is operating in, I will outline the central assumptions and resulting implications of the oligopolistic market structure. I will study both the current competitive behavior of General Motors, as well as sales and cost statistics to determine whether they correspond to the characteristics of firms operating in an oligopoly. I will also examine the
In these circumstances, the cost structures are not the same as with the competitive industry and so we cannot say that the oligopolistic firm results in higher prices than if a competitive market structure were to be adopted. In fact going along the theory of the downward sloping cost curve we can come to the conclusion that it would be the other way around and consumers would
General Motors incorporates entrepreneurship and innovation into its business objectives. This is evident in General Motors Vision statement which states that its goal is to “lead in advanced technologies and quality by creating the world’s best vehicles”. (1) For instance General Motors has an extensive R & D, Design, and Engineering department that oversees the creativity, innovation, and invention of its strategic technologies and innovation programs which are aligned with its corporate vision. In order to lead in advanced technologies of the world’s best vehicles General Motors incorporates entrepreneurship and innovation concepts, which are essential to competing in the global market place.(2) In the spirit of entrepreneurship, which
This recession hits home with the automobile industry. During this current recession GM is facing the possibility of bankruptcy, but is hoping to be helped out by the government. History
The Ford Motor Company and General Motors have greatly influenced and shaped the global automobiles industry over the 20th Century. While there are other big car-makers both in the United States and elsewhere in the globe, the two companies have been the commonest and significant players across the entire sector. This research focuses on an argument of how competition between both companies has benefited them.
In oligopoly market, each firm has substantial market power with high degree of interdependence. The key for success in a oligopoly market is to gain more market share than the competitors. Increasing the price can lead to loss of market share to the competitors, so in the oligopoly market, if a firm decreases the price, the other firms will always follow, but if a firm increase the price, the other firms will not follow. The demand curve is kinked.
The purpose of this report is to analyze the opportunity to produce plastic components for cartridge production and choose the best alternative. It is predicted that the annual demand growth is a triangular distribution with a minimum of 5%, most likely of 17% and a maximum of 25%. Due to the continuous growth in the demand, the alternatives cannot be compared using just the data for 2010. An analysis is carried out for the time period 2011 to 2015 and the present worth of the net income is considered as the criteria to select the alternative. The analysis basically can be divided into 5 steps:
pricing closely, as being out of step with the market can cause dramatic market share changes in a
“An observation made of oligopolistic business behaviour in which one company, usually the dominant competitor among
Competition within the industry as well as market supply and demand conditions set the price of products sold.
Empirical works mainly focus on the consequences of the price war; Literature in this case is inconclusive about the consequences of the price war. Some authors consider as price wars to be harmful for the long-term future of the market player as drives revenues down (Brandenburger and Nalebuff, 1996), while other studies propose that impact depends on the price position of each firm represented on the market place and their role in the price war (Rao et al.
b) In a monopolistic competition structure, although there are numerous firms, they carry different products. Due to product differentiation, each company is able to somewhat control their own pricing.