The Big Data Is Preserve Privacy Information Of The Customers, Employees, And The Organizations Essay

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The most important and significant challenge in the big data is to preserve privacy information of the customers, employees, and the organizations. It is very sensitive and includes conceptual, technical as well as legal significance. Any collected information about a person, when combined with other sets of data, can lead to the finding of persons secret and private information. “ As big data expands the sources of data it can use, the trustworthiness of each data source needs to be verified, and techniques should be explored to identify maliciously inserted data” (Jaseena K.U. Julie M. David). Big data gives us a significant opportunity in the field of national security, a breakthrough of diseases, medical researchers, marketing and business analysis, urban planning, and so on. But these exceptional advantages of big data are also restricted by the privacy concerns and the data protection. On the other side, privacy is a huge concern. Critical pieces of information of users are collected and used in furtherance to add value for any businesses. This is done by exploiting the insight in their personal information, and in most of the cases, users are totally unaware of it. The user might not want to share his/ her information. But, it is already being known to the data owner without the consent or even knowledge of it to the user. “ Unauthorized release of information, unauthorized modification of information and denial of resources are the three categories of security

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