The British Heart Foundation (BHF) is the sixth largest UK charity organization ranked by Charity Brand Index 2012; by income, BHF ranked 13th with income of £250 million in 2013; but the organization is the largest heart health charity that aims to solve the serious problems on cardiovascular disease (BHF Case Study, 2013). According to BHF website (2015), the mission of BHF ‘is to win the fight against cardiovascular disease and our vision is a world in which people do not die prematurely or suffer from cardiovascular disease.
In this report, as the new Marketing Director, the factors that could effect on the future of BHF will be analyzed. Five main sections will be concluded, how good leadership brings benefit to organization; organizational culture’s contribution; the importance of proper organizational structure; methods of managing team; and importance of marketing budgets.
1 The importance of good leadership
1.1 The differences between management and leadership
There are many different definitions of management. The classical authors considered the management is a role that aims to achieve effective operation, make regulations, provide directions and control resources (Whetten and Cameron, 2002). However, the newer visions focus more on management as a communication job in order to finish the work (Williams, 2010). Daft (2011) adds the coordinating others to meet the new challenges becomes a crucial task for modern management. Passage with time, the requirement of
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The British Heart Foundation is the UK’s Number 1 Heart Charity. Their vision “is a world where people don’t die prematurely from heart disease.” They were founded in 1961 by a group of medical specialists who wanted to give money to fund extra research to find out the causes of heart diseases. They were concerned about the number of people with Cardiovascular Heart Disease who were dying prematurely. They have been going for 53 years and have been helping people since then. They have been taking part in all events but the main one which is coming up in September is the Oxford to Cambridge Bike Ride.
Once of the most important activity for humans is managing. It has existed from the begining of the time when the social organisations were formed to achieve the aims and objectives which could not have been accomplished by the individuals, managing has been an essential part to ensure coordination of individual efforts. As the society continously rely on group efforts and the organisation groups become larger, the task of managers have become more complex and demanding. Henceforth, managerial theories have become crucial in the way complex organisations .are managed.Three of the most recognised management theories are Quantative approch, systemic approch, Contingency approach. (Dawson, 2000)
The report recommends various strategies such as product differentiation to attract more customers and low costs strategy to decline the company costs of operations in order offer the company products at low prices. Despite the strategies that the company intends to implement to improve the financial conditions, new President will still need the support of Board of Directors to implement new strategies. The company will also need to improve the employee morale and management leadership skill to move the company forward. Despite the strategies to be implemented to improve the company financial conditions, the company still need to
The American Heart Association (AHA) is one of the greatest non-profit organizations in the United States that cultivates suitable cardiac care with an end goal to lessen disability and fatalities brought about via cardiovascular infections and strokes. Initially created in New York City in 1924 as the Association for the Prevention and Relief of Heart Disease, it is presently headquartered in Dallas, Texas. The American Heart Association is a national charitable wellbeing organization. They are known for distributing benchmarks on essential life care and superior cardiovascular life care, and in 2014 it had issued its first rules for avoiding strokes in women. The American Heart Association is known additionally to operate various and very noticeable public movements beginning in the 1970s, furthermore working various fundraising occasions. In 1997, Grace, K. S. discharged a review that demonstrated the American Heart Association was positioned as the fifth "most prominent philanthropy/non-profit in America".
The heart foundation is a non-profit organization. With heart foundation, the particular annual report in the tax is actually The fundraising revenue, including the Lottery plan, ended up being nearly precisely the same since the previous 12 months; a increasing $0. 004m. A rise in the cost intended for Lottery seats become a efficient following finish in the 2015 financial year. Income from donations as well as legacies in $4. 226m ended up being $1. 335m below last year as well as cash flow from legacies was below budget for the first time since the August 2009 financial year. Even though fall in cash flow compared with last year ended up being unsatisfactory in the context
There's over 610,000 people that die of heart disease each year. The reason why I picked american heart association for my charity, is because this charity does a lot. The founder of american heart association are Drs. Lewis A. Conner and Robert H. Halsey of New York; Paul D. White of Boston; Joseph Sailer of Philadelphia; Robert B. Preble of Chicago. The American Heart Association (AHA) is a non-profit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. The American Heart Association is a national voluntary health agency. The american heart association helps with a lot of stuff like AHA was founded to help fight heart disease and stroke.AHA has sponsors these include Aramark, Arcelormittal, Belk,
The American Heart Association published an article on October 7th, 2015. About polyunsaturated fats also known as PUFAs. PUFAs are consisted of one unsaturated carbon bond in the molecule called a double bond Omega 3 and Omega 6, and they are easily found in oils.
Cardiac health serves as a major indicator of the overall health and quality of life of an individual. Factors such as exercise, diet, emotions, and keeping an active lifestyle can impact cardiac health and are often examined in an effort to maintain effective cardiac function. Exercise plays a large role in maintaining cardiac function and is often used as the primary treatment for cardiac issues.
Heart is a muscle with a network of arteries and veins that transports blood from and to the other organs in the body. The proper functioning of the heart nourishes the other organs and tissues in the body, but if the heart starts malfunctioning, that can cause real trouble to the body. Having and maintaining a healthy heart has lots to do with a healthy life style. A proper diet, exercise and relaxation regimen can make sure that your heart is taken care of in a helathy way. There are certain herbs that can provide for and boost the health of the heart.
Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”. In the case study Josh Martin uses much different leadership techniques than Tom Saunders which, in summary, can be seen as a quite different style. In the book ‘Management’ leadership is discussed in relation to management. ”Management and
Over the past hundred years management has continuously been evolving. There have been a wide range of approaches in how to deal with management or better yet how to improve management functions in our ever changing environment. From as early as 1100 B.C managers have been struggling with the same issues and problems that manager's face today. Modern managers use many of the practices, principles, and techniques developed from earlier concepts and experiences.
Management has been defined in many different ways, but there is a common denominator to all those definitions, some elements are used and considered in each definition. Chelladurai, P. (2005) points out some elements like goals/objectives to be achieved with limited resources and with and through people. He adds that the objective of every managerial work and mostly the role of the manager inside a company are to inspire, motivate, and encourage the workers to perform at their workplace in an effective and cost-effective manner. This shows how managers of contemporary organizations have to cope with a strategic and starring role in their respective organizations if they are to achieve set goals. Because the management process has several required organisational steps which cannot be ignored and have to be implemented using knowledge areas such as planning, organising, leading and evaluating.
The final function of management is leadership. “Great leaders get extraordinary things done in organisations by inspiring and motivating others towards a common purpose” (Schermerhorn et al 2011, p.316). Management is no longer just
Management is the process of achieving organisational goals through the four functions of management, planning, organising, leading and controlling (Davidson, 2006: 5). For the reason that management involved with such variety of activities that basically would affect the proper function and the flow of the organisation; consequently, the standard of the management is the direct factor hindering the efficiency, effectiveness and productivity in the organisation.