THE ‘CNN EFFECT’: AN EXPLORATION OF HOW THE INTERNATIONAL MEDIA ‘DRAGGED’ AMERICA TO SOMALIA POST 1991
BACKGROUND
Mass communication is the process which public messages are transmitted and are directed at large audiences with different values not found at a particular place but in different places.
In the media arena globalisation refers to worldwide distribution of the same programme content and the distribution of special interest information that is aimed at a globally dispersed minority audience (Wall, 2009).
The background of cable television is that its genesis was in the 1950’s whose aim was to bring conventional television signals to areas which were considered remote. With the growth of cable network and people having an opportunity to choose what they would like on their screens and receive a whole lot of new programming (Dominick, 2011).
The television is one of the means that is widely used all over the world for people to find out the happenings of their surrounding and the world. The global reach of the television is undisputed. Whether there is control of the content being aired in the television or not its influence cannot be ignored. In today’s world the television disseminates all over the world issues affecting policy making, economics and culture which affects the social agenda of societies (Wall, 2009).
Cable News Network which is popularly known as CNN came into being in 1980 in the United States of America. Its aim was to go live
This is a result of media globalisation and transnationalising audiences emerging in a globalised society today. Media globalisation is a phenomenon that causes us to be understood
-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.
The spread of television has affected American households universally, which started in the 1940s but has continued to make a dramatic surge. There is a trend at that is being captured across televisions in households everywhere. Politics, reality television, social media and public information is being broadcast from household to household. Television has in a way become a mode of how we think and interact with each other. Television is starting to leave that bubble where it was strictly entertainment, now television is becoming a source of what we must believe. The consumer demand for television as spiked dramatically, in the way we view ourselves and perceive others in the world around us is through a television screen. Although we are
What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The
Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.
Throughout the years of TV, it has done a good job of capturing some of the world’s most dominating issues and topics in a variation of angles in order to bring light to ones that can divide and unite many. These issues range from religion, gender, sexuality and social class.
Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and
The ‘Golden Age of Television’ is what many refer to as the period between the 1950s and 60s when the television began to establish itself as a prevalent medium in the United States. In 1947, the American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Du Mont Network were the four main television networks that ran stations with regular programming taking place. (Television, 2003) While regular television programming was a new innovation, the television itself had been commercially available for over twenty years prior to the 50s. It was conceived by many worldly innovators and went through several testing stages before it was finally completed in the late twenties. The
In the 1930s programming was sparse and mostly consisted of specials such as the Olympics, the presidential election, and news reports. In the 1940s the TV was used as a propaganda machine for the war. Then in the 1950s TV came booming in again with popular shows such as “I Love Lucy.” “ We’d been going home with television every night for years, but suddenly we had reason to respect it in the morning.” (book) In the 60s, after Kennedy's assassination, TV became about the changes in the social climate and space travel. The 1970s is when “Sesame Street” first debuted and Pong became popular. Then in the 80s came the Nintendo and cable TV began to boom. The 90s TV programming became risque. Finally in the 2000s DVD players took over along with advances in plasma technologies and the introduction of high speed
Can T.V. shows be the reflection of our society or influence the behavior of the members of our community? Since 1936 when television broadcasting begin, it priority was to inform and to entertain our society; subsequently, a massive amount of rules and regulations were created to control the material presented in TV, which principal goal was to safeguard the moral and ethical standards of it time. Nevertheless, from its beginning to the present home entertainment television standards contents have change; likewise, the moral an ethics values of our society have change and continuing changing from generation to generation. TV shows from the 50’s, 80’s, and the present exposed many changes in the way human role are exposed, the language
Therefore, what we mostly see on the screen is what the sponsors promote, which are usually mechanisms to keep society stable. This exactly what American media was doing from the muckrakers of the 20's to the war in Kosovo in the 90's. Let us now look at some examples of the use of TV as a mean of control over society. Before January 1991, public opinion polls showed that the American public was split into two groups, 50% each, about whether the U.S. should attack Iraq or not. Historians say however, if any anti-war voices had been heard in the mass media at this time, the outcome could have been completely different. The second example turns out to be a tragic one, when we talk about the freedom of speech. After the bombing of Hiroshima and Nagasaki, the pictures of the irradiated Japanese were not made available to the American public until the 1980's. In both cases we see the control of society through TV, by those who control it, and directing society toward a certain destination, which is found to be the "way forward for the humanity", and keeping the system together by creating a popular culture based on consumerism; turns out to be a modern way of practicing authority in our lives.
The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.
Mass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The sender of the message is usually a professional communicator that often represents an organization.
What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.