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The Cnn Effect : An Exploration Of How The International Media

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THE ‘CNN EFFECT’: AN EXPLORATION OF HOW THE INTERNATIONAL MEDIA ‘DRAGGED’ AMERICA TO SOMALIA POST 1991
BACKGROUND
Mass communication is the process which public messages are transmitted and are directed at large audiences with different values not found at a particular place but in different places.
In the media arena globalisation refers to worldwide distribution of the same programme content and the distribution of special interest information that is aimed at a globally dispersed minority audience (Wall, 2009).
The background of cable television is that its genesis was in the 1950’s whose aim was to bring conventional television signals to areas which were considered remote. With the growth of cable network and people having an opportunity to choose what they would like on their screens and receive a whole lot of new programming (Dominick, 2011).
The television is one of the means that is widely used all over the world for people to find out the happenings of their surrounding and the world. The global reach of the television is undisputed. Whether there is control of the content being aired in the television or not its influence cannot be ignored. In today’s world the television disseminates all over the world issues affecting policy making, economics and culture which affects the social agenda of societies (Wall, 2009).
Cable News Network which is popularly known as CNN came into being in 1980 in the United States of America. Its aim was to go live

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