The Commercialization Of Sport At The United States University Program

In the book titled Race, Sports, and the American Dream, it discussed how sports helped change the place of African-American in society. “Sports was well segregated deep into the 20th century” (Smith 9). How college football looked in America in the 1950s was exactly how American society looked in the 1950s, segregated and racist. African-American athletes in college football helped fight and negate stereotypes because it showed that they are equally as good

After reading " The Case Against High School Sports" by Amanda Ripley started to make me think. There were many strong points about how the priorities of the sports are beginning to be more important to students than their education. Another great point was that the financing and budgeting is unfairly distributed throughout school districts and is spent more on athletics and clubs and not enough on classes. And I Believe that schools should put certain restrictions on the spending and promoting or in school sports and clubs because of the major drop in national and world comparisons.

In his article “The Shame of College Sports,” Taylor Branch (2011) describes how universities are focused on advancing and receiving money from major athletics and having star athletes, but how the universities are not caring for the “student athlete.” The National Collegiate Athletic Association (NCAA) has made college sports into an unmerited business. However, as years progress more athletes are getting smart and are taking the NCAA to court. The more students that challenges the rules by the NCAA and take them to court, the secrets and undermining values of the NCAA come out and the closer the NCAA comes to an end.

The NCAA is a money-generating monster that disregards college athletes’ financial well being. How can we stand back and let the NCAA steal money from the hard working athletes that provide it? Take this for example: Philip is a landscaper that works hard day in and day out mowing yards. He is not always perfect, and makes the occasional mistake. Even though he make mistakes, he is good at what he does. Now imagine if Philip earned a very small amount of the total money made. The rest of the money goes straight to his advisor who sits around and does nothing all day. This is what collegiate sports have come to. Collegiate athletes are working hard by earning money for the NCAA. The NCAA is

Collegiate athletics is a multibillion dollar business. Competition across basketball, football, and other popular sports generate just as much money as they do excitement and entertainment to sports fans and the casual viewer. The driving force behind this behemoth are the athletes that don the uniform of the competing universities. These athletes, the most of which are black, dedicated time synonymous to working a full time job on top of being student in order to serve this money machine. What is so damning about this system then? The truth is that the student-athletes do not see a penny of the millions they earn for their schools. On top of that, they are stretched beyond reasonable means in order to serve their athletic program. In return, they are compensated with scholarships to attend the college. However, what might seem like a coveted opportunity is not what it seems.

Intercollegiate athletics have been a part of the college experience dating back to 1852, when Harvard and Yale competed against each other in their first annual regatta race. Initially, the entry of collegiate sports onto America’s college campuses was the result of professors’ realization that a complete college experience required more than accomplishments in letters (Lewis, 1970). Furthermore, Shulman & Bowen (2011) assert

Athletics are a big attraction to many students when looking at colleges. When college sports programs have success, research done by Pope and Pope show that there is a boost in applications that the colleges receive from students. “Applications [after] a Championship add 7-8 percent, with a big effect in the immediate year and little effect after one year.” It was found that when colleges have winning athletic teams get more applications sent in from all levels of student and not just athletes. This is found true for basketball and football. Not only increase in applications is found but also found after success in football there is a growth in enrollment, this is not found true for basketball (Getz and Siegfried “What Does Intercollegiate Athletics Do…”). “David Schmidly the president of the University of New Mexico said “One of the most effective ways to market your university nationally is to have a really quality athletic program. It helps recruit faculty, students, and donors. It helps with the image of the whole university.” (qtd. in Getz and Siegfried “College Sports: The Mystery of the Zero-Sum Game.”)

Today, African American athletes play a strong and predominant role in the football program at the university however, this was not always the case. Less than fifty years ago, the Ole Miss football program was just as segregated as it had been in its early days. As a whole, the Southeastern Conference of the NCAA was the last to instrgarate black athletes with the current white ones (Paul 297, 284). Of the ten teams in the conference at the time, the University of Mississippi was the last to integrate (Paul 287). This integration of the team took place ten years after the University itself was integrated. Not only did the school refuse to integrate until years after other teams had already done so but,

As profits from college sports continuously surge each year, people fail to realize that the school's athletic program wouldn't be prosperous without the many achievements of its elite athletes. Athletes deserve the credit in how much publicity a school gets; has effects on the ticket sales and purchase of sports merchandise.

The success of a sport in the college level can create a supportive alumni base also. When a team becomes successful and stays successful, the alumni donates money and stays connected with their alma mater. On the flip side of that, if a team is not as successful and does not produce as much, the alumni does not have a good showing at the games and the donations decline.

Majority of college football or basketball teams bring in enough money to support many student clubs and programs. Even though they bring enough for these programs and enough for themselves, what about the other teams that don’t bring in any money at all. Teams like lacrosse , golf or swimming might not earn as much revenue to support themselves and using money the bigger teams bring to give to them would not be fair Splitting money between all the teams would be hard because there is not a fair way you could spilt it. Many teams earn way more money than the others. Hruby reported that, “NCAA pocketed an astonishing $771 million in television money for its just-completed men's basketball tournament.”(Hruby) The NCAA men’s basketball tournament

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

There has been amplified debate on the treatment, education, training of the college athlete. To avoid exploitation of athletes, “The National Collegiate Athletic Association (NCAA), formed in 1905, set bylaws requiring college student-athletes to be amateurs in order to be eligible for intercollegiate athletics competition” (Schneider n.p.). Intercollegiate athletics have dramatically changed over the last several decades. Currently, intercollegiate athletics generate tremendous amounts of revenue, remarkably in football and basketball. College sports in America is a

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.