Media Outlet Story
Milagrosa Bilogo Ndong
American Intercontinental University
MKTG340 Unit 3 Individual Project
08/06/2016
Abstract
This document will present a media outlet story. The components of media outlet will be dissected and discussed in detail.
Media Outlet Story
Introduction
This document will present a media outlet story. The components of media outlet will be dissected and discussed in detail. Specifically discussed will be the following: overview of haute couture, haute couture media outlet and target audience, opening, the hook, information supporting the pitch, support materials, the action step, follow-up plan and special considerations for pitching a blogger. This paper will conclude with a summary of this discussion.
Part 1
Overview of Haute Couture Haute couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. Couture is a French word that means “dressmaking” in English but may also refer to fashion, sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit. Haute translates literally to "high". An haute couture garment is often made for a client, tailored specifically for the wearer’s measurements and body stance. Considering the amount of
In an era of global technology, instant news, infomercials, electronic town meetings, and “Made for TV Documentaries,” the borderlines between news and analysis, news and entertainment, news and fiction are constantly shifting.
The media’s job is to entertain, inform, and educate society on what is going on around the world. The media entertains society by reporting stories that amuse people. The educational function of the media is about allowing society to know their legal rights. The informational aspect of the media does not need to be explained; it is self-explanatory. Within the last three decades, the media’s role has changed dramatically. The media went from using telegraphs, post offices, newspapers, magazines, radio, and television to using cell phones and tablets. In the modern era, which is also sometimes referred to as the information age, global networking and global communication have shaped modern societies. The majority of
It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on
The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.
Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.
Last Tuesday, I attempted to unplug myself from the world of media and see how it affected my everyday life. After trying to disconnect myself from everything that involves media, I realized how much I rely on it to get me through each day. I was never this aware of its presence in today’s society until disconnecting myself. Without media to rely on, I found myself having to readjust my whole normal routine just to get through the day.
The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.
Specifically, the term ‘media’ in the context of this article refers to journalistic news sources that are
Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience;
Most news media products are available free of charge (such as through TV news and websites) or very inexpensively (such as through newspapers). How do the media make money, and what are they really selling? How does this affect the way news is framed?( p. 318,321).
In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
Finally the public television is used as an example to describe the peculiarities of the media and the political economy of the media.