The Components Of Media Outlet

1341 WordsAug 13, 20166 Pages
Media Outlet Story Milagrosa Bilogo Ndong American Intercontinental University MKTG340 Unit 3 Individual Project 08/06/2016 Abstract This document will present a media outlet story. The components of media outlet will be dissected and discussed in detail. Media Outlet Story Introduction This document will present a media outlet story. The components of media outlet will be dissected and discussed in detail. Specifically discussed will be the following: overview of haute couture, haute couture media outlet and target audience, opening, the hook, information supporting the pitch, support materials, the action step, follow-up plan and special considerations for pitching a blogger. This paper will conclude with a summary of this discussion. Part 1 Overview of Haute Couture Haute couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. Couture is a French word that means “dressmaking” in English but may also refer to fashion, sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit. Haute translates literally to "high". An haute couture garment is often made for a client, tailored specifically for the wearer’s measurements and body stance. Considering the amount of
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