2a. Explain the concept of Family Life Cycle and its use in marketing. Choose one stage and give 4 products that might be marketed to them, and a TV show and a magazine that might be used as vehicles for the marketing effort. Be sure to justify your selections
“The family life cycle (FLC) is a series of stages determined by a combination of age, marital status, and the presence or absence of children” (Chapter 8, page 146, MKTG). FLC is used in marketing to narrow down target markets. Marketing managers choose their market by determining who has a need for their product and focus on that particular group. Marketing to the correct group of the FLC will save marketing budgets from promoting products to disinterested group that do not
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My children are teenagers and almost ready to be on their own. From what I see with my friends, they often buy the magazine Parents by Meredith Corporation. This magazine also has a website and links to other parts of the Meredith Corporation to include: Allrecipes, Meredith Beauty, Family Fun and Baby. It seems that the Meredith Corporation has all the bases covered to answer any question a mother may have about her children’s health, her wellness and her entire family’s entertainment.
I think these choices are all-in-one packages and make things more convenient for busy mothers. Many mothers these days also work outside the home and need as much consolidation of efforts as possible.
2b. How are the stages in the Business buying decision process similar to the consumer buying process? How are they different?
The consumer decision making process is defined as “a five-step process used by consumers when buying goods or services” (Chapter 6, page 90, MKTG). Steps include need recognition- is the item a need or a want? Next is information search. “This could be internal (from personal experience) or external searches (example: advertisements.) External searches can be broken down into marketing controlled (advertisements) and non-marketing controlled such as websites or other public places” (Chapter 6, page 93, MKTG). The third step is evaluation of alternatives.
Developed by Carter and McGoldrick (1988), the family life cycle views dysfunction in relation to normal functioning, It frames problems within the course of the family as a system moving through time. The individual life cycle takes place within the family life cycle (Carter & McGoldrick, 1988, p. 4). The foundation of the theory assumes that all families go through predictable change precipitated by life events and sometimes-unpredictable events (Azar, 2017b, 6). As these changes are occurring, the family must be able to adapt accordingly in order to avoid dysfunction. This may involve tasks that must be negotiated as they become more complex, and new roles and operations.
Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
The family developmental and life cycle theory is the studying of families, which include stages that the family move through based on life experiences, that are usually predictable depending on the stage they are in (Kaakinen, Coehlo, Steele, Tabacco, & Hanson, 2015). There are nine tasks that families must accomplish in order for the family to achieve well-being. In this discussion board post, I will be discussing task two, which is financing childbearing and child rearing.
| * A need to have a certain product * Consumers will search until that product is found * Need products that stand out from others * Customers have problems making decision so the company will have to try to make that decision easier for them
After looking through the different stages of McGoldrick’s Stages of the Family Life Cycle, there are many different stages that the McCandless fit into. However, one stages that really stuck out to me was the leaving home: emerging young adults. This stage was very important for the family because a event happening through this stage completely shifted their entire family dynamic (McGoldrick, Carter, & Garcia-Preto, 2011). During this stage, Chris went off to college, became dependent on his, graduated, disappeared from his life to complete his grand adventure, and passed away. Growing up, Chris and Carnie had to live in a hostile environment where their parents were always fighting over one another. He was able to break away from that poisonous
Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?
These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why
The family structure is made up of individuals living together in intimate groups with the purpose of caring and supporting each other. Rules and boundaries, spoken and unspoken, are developed by the family members. Family rules and boundaries change and shift over time in order to evolve and grow as a family unit. Some changes are subtle, but some events force major change within the family system. This paper applies the concepts of systems theory to the family system in the movie Sweet Home Alabama. Reese Witherspoon (Melanie Smooter) and Josh Lucas (Jake Perry) star in this heart-warming film telling a story of a young woman who flees from Alabama to reinvent herself in New York City as a high fashion designer. She leaves behind
After a thorough review of the textbook and the course material, the specific family system approach that I choose to explore is the Bowenian Approach for this literature review. This specific family system approach is also known as the Bowen Family System Theory as well (D.V. Papero, 2006). The Bowen Family System Theory was established by Murray Bowen, a theorist and psychiatrist who specialized in treating children who were deranged and had schizophrenia (Rockwell, 2010). In the 1950s, Bowen wanted to explore a new venture so he decided that he wanted all of the family members of each child to be involved in an therapeutic process at the same time (Rockwell, 2010).
Briefly relate this situation to each of the major stages of the marketing research process?”
There are 5 stages in the consumer purchase decision making process, the 5 stages are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. The need recognition which also known as problem recognition is most important in the consumer purchase decision making process as if there is no need, there is no purchase.
Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty
3. Become aware of the “alive versus the inanimate” and “familiar versus unfamiliar” and develop rudimentary social interaction.
. Family systems theory is one of many theories that can be used to describe and analyze families. The family systems theory thinks of the family as a whole, not just as individuals. Individuals form a family system through their interaction and communication patterns. When something with an individual changes, it impacts the entire family. This theory emphasized interdependence among family members and says that problems should not be blamed on one individual, but should be looked at in terms of the family context. Individual components join together within a family system to form a whole. When a change occurs, the whole family must adapt to the new situation. This theory is a great way to look at families as a whole. There are seven descriptive features that define a family system which are: interdependence, wholeness, patterns/self-regulation, interactive complexity/punctuation, openness, complex relationships, and equifinality. Using these seven pieces, I will relate them to the family from Pieces of April and how that family uses or fails to use the features.