The Corporate Culture Profile Of Henkel's Corporate Culture

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This paper investigates the corporate culture profile of the company, Henkel, in multiple aspects as suggested by T & H-T’s corporate culture styles and dimensions. Henkel (Henkel AG & Company, KGaA) is a multinational corporation headquartered in Germany, a leading manufacturing company with a broad employee base of 47,000 from more than 120 countries worldwide. The company is built on three business units and they are household products, cosmetic products and adhesive technologies. The 132-year-old German group has a branch in Hong Kong, located in Fortress Hill with more than 20 workers including managers, and their lines are mainly hair supplies. In fact, there are many significant differences between Germany and Hong Kong, not only geographically, but also in a cultural sense, especially in the…show more content…
For a European company which had reported steady and comfortable growth, it is no surprise that they would want to enter the market to get a slice of the cake. Of course, it became a natural progress for the company to use Hong Kong, an international city with a very diverse culture, as a stepping stone. As mentioned above, the Hong Kong office has more than 20 workers, and the general manager is the only German, who was appointed by the head office. In an interview, the manager vented his struggle with adopting the drastically different corporate culture. “The corporate culture in Henkel Hong Kong isn’t quite the same as what we had in Germany.” (Goldschmidt, 2015) In Germany, the company is based on a person-oriented culture, while the “father” of the corporation is constantly motivating employees to improve by offering rewarding benefits. “We count on your performance and reward it accordingly – with a performance-related pay structure, share options and a company pension. Attractive benefits complete the package: Your health at work is important to us.” (Henkel,

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