Doing Business in Europe: Cultural Considerations

1363 WordsOct 7, 20116 Pages
The definition of culture offered in one textbook is “That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society.” Potential cultural issues: o Difference in cultural habits and norms. Space. Space is perceived differently. Americans will feel crowded where people from more densely populated countries in Europe will be comfortable. Time. Monochronic cultures tend to value precise scheduling and doing one thing at a time; in polychronic cultures, in contrast, promptness is valued less, and multiple tasks may be performed simultaneously. US and most European countries are monochromic. Etiquette. Some cultures have more rigid…show more content…
With strong regional differences, the Italian culture values reciprocal relationships where obligations and responsibilities are equally shared. They also see that their relationship networks are key to achieving business goals. And British business culture values decision-making that is based on tradition, precedent and common sense, where individuals prefer to be competent team members motivated by contributing towards a common goal, rather than being seen as "stars." British business culture also admires qualities of fairness and clarity, and the ability to establish good relationships. Our four bordering cultures clearly all have very different business orientations. Though German business culture might anticipate explicit instructions from their management concerning what their roles and functions involve, the French business culture might prefer an implicit understanding of their roles´ function and the responsibility attached to it. The Italian culture would appreciate a manager with whom they can have a reciprocal relationship in an environment where responsibility, obligation and loyalty are needed within working relationships. Last, British business culture would value indirect and diplomatic communication, along with the qualities of modesty, reservedness and fair play. o Language Language is an important
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