preview

The Daily Milk Market in Egypt

Better Essays

Dairy Milk Category U&A Brief * Introduction:
The Daily Milk market in Egypt is considered to be a highly competitive one with one main market leader, which is Juhayna. The Dairy Milk market is worth about EGP 1.8 Million and the market is still growing with rates of 18% in volume and 21% in value that’s between 2009-2011. The market is price sensitive. In the below figure we can see the division of the Dairy Milk mark

The first to cut through the market was Juhayna in 1983 when Packed Milk made up only 1% of the whole market. Now the Packed Milk makes up to 26% of the market with Juhayna being the leader with 67% of the before mentioned market. UHT Milk makes up to 98% of the volume share of the market and only 2 % is left to …show more content…

Social class: Manny is targeting A, B, C1 and C2. This means the product cannot be portrayed as a premium product because Manny is catering to a wide range of social classes b. Gender: Catering for both males (ages 18-30) and females (ages 25-35) married with children c. Rural and urban * Appropriate sampling: There are so many different methods of sampling. It of a top priority to choose the right one based on budget constraints and efficiency a. Cluster sampling: A method of sampling that is relatively cheap and with a high sampling efficiency. However, the possibility of error is higher b. Stratified random sampling: A method that is more expensive but more effective with a lower possibility of error.

* Research methods
There are three basic research methods; Desk, Qualitative and Quantitative research. They are all very important to get a whole picture of the market, consumer and competition.

* Desk Research:
Desk research is basic low cost research. It is research conducted internally and externally. It is conducted internally to get a better understanding of the product’s strength and weakness, more or less SWOT analysis of the product. Externally done to get the basic understanding of the market and trends. It is very cheap and mainly conducted online and governmental publication. A huge amount of information is gathered and is a great

Get Access