Dairy Milk Category U&A Brief * Introduction:
The Daily Milk market in Egypt is considered to be a highly competitive one with one main market leader, which is Juhayna. The Dairy Milk market is worth about EGP 1.8 Million and the market is still growing with rates of 18% in volume and 21% in value that’s between 2009-2011. The market is price sensitive. In the below figure we can see the division of the Dairy Milk mark
The first to cut through the market was Juhayna in 1983 when Packed Milk made up only 1% of the whole market. Now the Packed Milk makes up to 26% of the market with Juhayna being the leader with 67% of the before mentioned market. UHT Milk makes up to 98% of the volume share of the market and only 2 % is left to
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Social class: Manny is targeting A, B, C1 and C2. This means the product cannot be portrayed as a premium product because Manny is catering to a wide range of social classes b. Gender: Catering for both males (ages 18-30) and females (ages 25-35) married with children c. Rural and urban * Appropriate sampling: There are so many different methods of sampling. It of a top priority to choose the right one based on budget constraints and efficiency a. Cluster sampling: A method of sampling that is relatively cheap and with a high sampling efficiency. However, the possibility of error is higher b. Stratified random sampling: A method that is more expensive but more effective with a lower possibility of error.
* Research methods
There are three basic research methods; Desk, Qualitative and Quantitative research. They are all very important to get a whole picture of the market, consumer and competition.
* Desk Research:
Desk research is basic low cost research. It is research conducted internally and externally. It is conducted internally to get a better understanding of the product’s strength and weakness, more or less SWOT analysis of the product. Externally done to get the basic understanding of the market and trends. It is very cheap and mainly conducted online and governmental publication. A huge amount of information is gathered and is a great
products (Morin, 1990). In 1979, 6.9 million kilolitres of milk were sold in Canada. Thirty-
According to Schutt (2008), sampling is defined as a subset of population used in a study to be a representation of the population as a whole. My final project is a pre-hire assessment which analyzes potential risky pattern behaviors and emotions in the work place. One of the most important considerations related to sampling that will need to be addressed in my final project is defining the population that will be taking the assessment.
It will be mix of both primary and secondary research. The primary research has to be carried out to know the customer attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source.
Present data on the trends in the sales of all milk to adults over the last 10 years, as this indicates the size of the adult milk market.
In 1990, there were over 9300 dairy farms in Ontario housing almost 450,000 cows. The farm-gate value of milk produced exceeded 1.3 billion dollars. At the retail level, dairy product sales in Ontario exceeded 4 billion dollars. The number of dairy herds in Ontario on a milk-testing program had declined from about 7100 in 1985 to 6000 in 1990. Moreover, a continued decrease was projected.
Lind, D. A. (2005). Statistical Techniques in Business & Economics (12 ed.). New York: The
c. A non-random sampling is more convenient because getting data by putting up flyers is easier than looking through the entire population of SJSU.
Explain each sampling technique discussed in the “Visual Learner: Statistics” in your own words, and give examples of when each technique would be appropriate.
C) What type of sampling method (name the method and define it) would you use to collect data to answer your question, and why?
“Raw milk today is a fringe movement, a crusade of underdogs, a pesky mouse against the entrenched lions of medicine and industry.” The book The Untold Story of Milk begins with the undesirable situation of raw milk in today’s society.
Canada 's dairy sector operates under a supply management system based on planned domestic production, supervised pricing and strict controls on dairy product imports. The system was adopted for industrial milk in the early 1970s to address the unstable prices, uncertain supplies and fluctuating producers and processor revenues which were common in the 1950s and 1960s. By enforcing this system, farmers attempt to strike the most accurate balance between supply and demand of dairy products (Canadian Dairy Commission, 2010).
To investigate the factors behind the continued decline of the sales for Top Choice Milk in New York market.
In cluster sampling, instead of selecting all the subjects from the entire population right off, the researcher must take several steps in order to gather his or her sample population.
added to the limitations of the method. It could be argued that random sampling would provide a
According to Hair et al. (2003), in the research, the sampling process enables identifying, developing and understanding an interested object that need to be determined (p.333). Hence, in order for the researcher to carry out the sampling appropriately, advantages and disadvantages of the various sampling methods should be considered along with the theoretical component of the study (Hair et al. 2003, p. 368 f). Theoretically, the sampling procedure is divided into two major types which consist of probability and nonprobability sampling. In probability sampling, individuals have a known chance of being selected. While, in non-probability sampling, individuals do not have a known possibility to be selected (Sekaran 2003, p. 269 f). Also, the different sampling methods provide different advantages and disadvantages. Hence, the researcher should consider this point before choosing the sampling method for the