Introduction
The digital revolution has been instrumental in reshaping entire sectors, categories and industries- one of the most heavily affected is the retail sector. In the changing digital landscape, new opportunities to innovate through the embracing of e-tailing have meant that retail stores are no longer geographically limited, but the rise of e-tailing provides it’s own set of unique challenges to bricks and mortar retailing. This literature review will succinctly analyze and evaluate the effect that e-tailing has had on traditional bricks and mortar retailing, by looking at the ways in which the bricks and mortar retail stores have had to develop their retailing strategy in an increasingly digital world. Across the extant literature three themes were consistently detected around the effects online retailing has had on traditional bricks and mortar retailing, in the forms of the responses of physical retailers to this digital shift in the sector; fight it, use it or embrace it by fully integrating it into an ongoing strategy. Each of these themes is discussed below.
Context
The digital revolution is responsible for the largest societal shift in history- the rapid rate of consumer uptake in the use of internet as a new technology beats the adoption of other technological developments significantly. While it took decades for the widespread societal adoption of television and radio, the internet was adopted far quicker- from 16 million users in 1995, through to over 3
During the time period under discussion from the Regan Revolution to our current President Obama, one major historical turning point was the creation of the Internet. This vast network of linked computers that allowed information to be shared easily and instantly, propelled the information technology of personal computers and cell phones forward at high speed. (Schultz, 2011) The ways that the Internet has changed life in the United States over the past two decades is vast. The economy has widely changed in this new age of technology, American companies reached overseas
It cannot be denied that the internet has changed the way the world operates. Products that we never thought possible have become the norm; connecting across the globe is nearly seamless; and, as Bill Gates stated in his speech at COMDEX in 1990, information is truly at our fingertips.These things are good. They help businesses and people operate at higher speeds and efficiencies, but we often stop here, not considering the impacts of these changes beyond their immediate good. The purpose of this paper is to point out some ways that the internet has failed us, or rather how we, as a society, are failingas a result of community digitization.
The technology revolution is already upon us. In today’s world we are able to communicate over thousands of miles within seconds, whereas only 100 years ago it would take months. This is all due to computer technology and the creation of the internet. The internet connects billions of users worldwide and is an essential part of how we work, play, communicate, educate, conduct commerce, and much much more. We literally use the internet to do most of our daily tasks and we are now able to do more things that used to seem unimaginable. This of course, comes with the good and the bad.
Brick-and-mortar stores are losing their touch in the retail world. Not only has there been a huge surge in online-only stores in the last decade, but traditional retailers have had to up their online game.
As the world moves forward into the digital age, American institutions must adapt to serve the needs of a digital society. The Newspaper industry has not entered the digital age unscathed; several issues of the current business model must be addressing if Newspapers are to survive the century. Americans and especially the younger generations are more skeptical of the Mass Media and less likely to believe that they are non-biases and question more than ever of the legitimacy of the news stories put out by the press. And as the world becomes a smaller community people are more concerned with international affairs and less local issues unless directly affecting them. Once one of the only outlets for advertisers to reach, large audiences Newspapers are heavily dependent on ad sales, which can cause an issue if every person in America has a portable device that spews ads at them all day.
For my topic paper, I chose to follow the retail industry throughout the course of the semester. I chose to focus specifically on the larger department stores such as Macy’s, Dillard’s, and Nordstrom and through my research I found that a concern in the industry currently deals with the changing technology and consumers preference to shop online rather than in actual, retail stores in the mall. Throughout this paper, I will discuss the causes, the impact that this has on the industry, and what this means for the future of the industry.
In the struggle to keep up with today’s ever-changing technology, is society paying too high a price? People seem to want things now. The internet is one of the most widely used technological advancements available, but are the consequences of the internet outweighing the benefits? Technology is changing the way people think, process information and even the way they act.
In the midst of a digital revolution, music mediums have dramatically transformed since their conceptions in the late 1800s. The music carrier has become a paramount component of the listening experience. It is an inseparable aspect of auditory production and reception that contextualized the sound heard, whether in a phonograph or an MP3 file. As the world of music steadily converts into digital, weightless files, countless materialistic mediums have become artifacts of the past. Yet, the vinyl record, a vintage technology, has managed to withstand the extinction of physical musical formats. The revival of analog records in recent times has had an impressive impact during an overwhelming era of digitalization. Reemerging as an auxiliary media format has been a dramatic transformation since its days as the dominant recording medium in the 60s and 70s. Its transfiguration over the decades is a complex process involving many cultural, technological, and mechanical factors. Vinyl is a revitalized phenomenon of the 21st century that has been infused with new meaning and values. After over 125 years of existence, this classic medium continues to be a symbol of the undeniable impact of multisensory musical experience. The analog record’s reemergence in the digital age has recontextualized the medium, but continues to demonstrate the remarkable singularity of
This reflection analysis will define the economic conflict related to the rise of digital commerce in "Total chaos: Why retail brands must double on customer service in the age of Amazon" by Stefan Weitz. Weitz’s article defines the conflict for brick and mortar retail operations that cannot compete with the digital delivery services of Amazon.com. In this capacity, the lack of retail interaction between consumers and brick and mortar outlets is destabilizing the physical networks of commerce in the United States. Weitz (2017 provides important insight into the machinations of the rise of digital commerce, which provides greater convenience for consumers in contrast to the resources expended by consumers (travel, time, etc.) needed to purchase items in brick and mortar outlets. These are major challenges to retail operations due to the disintegrating brick and mortar locations that devolve consumer activity in local communities. In essence, a reflection analysis of the economic conflict of the rise of digital retail culture will be examined in "Total chaos: Why retail brands must double on customer service in the age of Amazon" by Stefan Weitz.
Technology slowly taking over this generation. “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” - Albert Einstein. This quote by Albert Einstein was said because as years past technology has advanced so much that us people are more lazier due to how much technology has advanced. Technology limits a person’s creativity because kids now a days are more focused on their mobile devices and, lack of social skills.
When walking into a house, there are many things that can be seen. There may be a television, a phone and maybe a computer. There are lights overhead and warm air all around. There is running water and music to listen to. These may seem like no big deal, but to people in third world countries, this is a dream. People do not realize how lucky they are and what other people go through. If everyone could choose their lifestyle we would all be able to enjoy these luxuries, but that is not the case. In these times we are set apart by a digital divide. A digital divide is the separation of those who can afford technology and those who cannot. Even today, the day of modern technology, more money and better lifestyles,
E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations.
Digital revolution has generated a change in the world, which will change basically everything, from the way we live, our
There is no doubt that online retail is growing everywhere, but one thing to stay aware of is that the landscape is very diverse. This means that there are countries and regions that are at different stages of development in regard to their e-commerce and online retail maturity. Even though there is a lot of variation, one thing to note is that with only a total of 4% of sales being online globally in 2012, the e-tailing emergence really has only just begun.
Internet Retailing is the most groundbreaking and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and incomparable options of collecting customer data and analysing buying patterns. Since it readiness for the market, online retailing has seen remarkable growth rates and begins to gain a significant share of total retail sales which results in a fundamental change of the overall sector. Therefore, this paper questions to what extent the different theories of change are appropriate to explain the development and expansion f the internet retail sector.