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The Effect Of A Media Stimulus On The Perceptions Of Scientist

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Introduction Students of the class Introduction to Research Methods conducted two studies to collect data on the perception of scientists. The purpose of the two studies conducted was to examine the stereotypes of scientists of undergraduate Speech and Hearing Science majors, and whether the use of media has an influence on these stereotypes. Study one was a descriptive study that consisted of administering a Draw-A-Scientist test. This was done in order to understand the perceptions of scientists in a sample of Speech and Hearing Science majors at a large research university in the Midwest, and be able to compare the results to other literature. Study 2 was an experimental study, conducted to analysis the effect of a media stimulus on the perceptions of scientist. The goal of conducting two studies was to have the ability to compare the results of the descriptive study with the experimental study in order to determine the effects of the media and analyze certain stereotypic characteristics of a scientist. The Draw-A-Scientist-Test was first administered by David W. Chambers in 1983. He created the DAST in order to analyze the stereotypes involved in people’s perceptions of scientists. Seven specific attributes of a scientist were included on the coding sheet of the DAST. These attributes included specific attributes of a scientist: a laboratory coat, eyeglass, facial hair, symbols of research (scientific instruments and laboratory equipment), symbols of knowledge
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