The Effect Of Automatic And Controlled Processing On The Way Of Thinking

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Introduction J.R. Stroop conducted an experiment in 1935, where he studied the difference of automatic and controlled processing through his experiment called the Stroop Effect . Automatic processing can be defined as an implicit way of thinking that is unconscious, while controlled processing is intentional. The experiment dealt with Stroop giving the participants two list in different conditions. While the participants read the lists, they were told to read them as fast as possible. In the first condition the people had to read the ink in which the word was written in, for example the color would be red and the word would be “RED”. The second condition was similar except that word and color did not coincide, for example the color would be green but the word would read “PURPLE”. Their processing would be affected during the second condition, and they would have more trouble recognizing the color “green” when the word they read was purple. The current study will specifically explore the research question of what is the extent that automatic and controlled processing can affect the way that people process information. The justification for this current study is to follow up on Stroop’s original outcomes, and see if there are any other possible outcomes that could exist. J.D. Dunbar and C.M. MacLeod’s (1984) replication of the Stroop Effect would be an example of a study that supports Stroop’s previous conclusion. Dunbar and MacLeod saw that by comparing the time
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