The Effect of Germany's Cultural Factors on Marketing Essay

Coming from a German culture, my family stays traditional in the way we celebrate holidays and eat food. The differences between German and American culture are very evident in their holiday traditions and meals, but there are also some similarities, such as language, that are often overlooked.

In 2010 Germany became the 3rd most important countries in exporting goods in the world. some of their most famous are automobiles. germany produces 5.2 million cars a year. These companies consist of companies like Mercedes-Benz and Porsche. Germany make over $1.337 trillion a year. Over 80 percent of Germany’s land is used for agriculture and forestry. In the western, the number of farms decreased dramatically between 1949 and 1997 because of machinery and economic jobs opened up and offered more money. sence Germany's has a very diverse landscape types of produce agriculture will change from region to region. Like in the east of germany, where normally s is flat, plants such as Cereals and Sugar Beets are grown.Fruit orchards and vegetable farms surround almost all large cities. In the south and western part river valleys make great places to grow Rhine.Germany is probably most known for its beer industry. Though it isn't only made in Bavaria it is where most of all the beer is made. Germany is one of the world's biggest producer of agricultural

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

While Germany and America are similar in some aspects, there is a very stark division between them when it comes to different social and cultural

In one article I read a German citizen came to America for some time to work. He tells of the differences he noticed between the two countries business styles. He tells of how the company he worked for in Germany wanted to hire more women and how their efforts did not succeed. A colleague of his told their boss exactly why their efforts did not succeed and that they had not tried everything they could have.

In February of 1945, an unconditional surrender was written up, and to be presented to the successor of Adolf Hitler. Admiral Karl Doenitz signed this surrender in May of 1945 at the Yalta conference where Joseph Stalin, Franklin Roosevelt, and Winston Churchill would identify a means to the end. At the time, Admiral Doenitz had his military commanders assume the government positions in Germany until a new government was later established. The agreements outlined in the surrender at the Potsdam Conference between July and August of 1945 were later fulfilled since no peace conference was held to further diagram the future of Germany. The agreement at the Yalta conference is what eventually shaped the outcome of Germany’s future from

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

"Germany's 'social market' economy largely follows free-market principles, but with a considerable degree of government regulation and generous social welfare programs" (Doing business in Germany, 2013, Export.). When contemplating entering the German market, it is useful to learn from the example of other firms, including their mistakes. Germany, although superficially similar to the United States, Great Britain, and other European countries in many ways, has some critical cultural differences which will impact the ways in which a foreign company presents itself and interacts with local organizations.

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Wines and, beer are famous all over the world, which leads to the popular German social gathering at an outdoor beer or wine garden or cellar restaurant.

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.