The Effects Of Advertising On Childhood Obesity

1042 Words Oct 11th, 2016 5 Pages
The advertisement industry has come a long way over the years. Television ad 's used to be based primarily on newspapers and magazines but with the occurrence of growing technology, has moved on to things such as radio, television and the internet. In this day and age, advertisement techniques can be considered almost predatory in nature targeting people who are interested in new forms of technology, gaming, clothing and even food. It has become easier for a products influence to make its way into people 's homes. Even though television advertisements can be incredibly powerful tools, they cannot be held entirely accountable for childhood obesity because other factors may affect the childhood obesity epidemic, such as household environment, psychological issues, sleep disturbances or even actions taken by the mother while she was pregnant.
Parents or guardians have a responsibility to control what the children in their care are consuming. According to Amanda L. Willette (2007), Where have all the parents gone? Do efforts to regulate food advertising to curb childhood obesity pass constitutional muster?, “If a parent shapes the way their child eats from the beginning of life and makes healthy food choices for the child, it will become second nature” (p. 14). This statement holds true regardless of what kind of television programming a child is watching. When dealing with underage children, who do not have decision-making abilities in a household, the purchasing…
Open Document