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The Effects of the Internet and the Global Media Market Essay

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The creation of the internet dawned a new way of life for the world in which we live. The internet defies time and space and helps make communication easier and extremely fast, it also helps with networking and connecting people from all over the world making the global implications of the internet absolutely fascinating. Because of this new wave of technology people across the globe are able to communicate and do business with one another on a completely different level. This essay will seek to analyze the global media market the internet has created by researching the history of the internet, its move to a global stand and the global applications that it offers.
History of the Internet
To understand the current global market of the …show more content…

This was a significant point in the history of the internet because it was the beginning of the Internets move towards the global market, in his book The Internet Galaxy, Manuel Castells states that ‘thereafter the internet grew rapidly as a global network of computer networks’(Castells, 2001: p.9-15). With the creation of ISP’s (Inter Service Providers), individuals and businesses around the world were able to access the internet from their homes or offices, and public places such as; airports, hotels, internet cafes and even on street corners. In his book The Internet and Society, James Sleven states that ‘in most industrialized countries of the world, by the end of the millennium the digital economy was growing at double the rate of the overall economy’(Sleven, 2000: p.33-34)
The Internet and the Global Media Market The internet has aided immensely in the growth and expansion of the global media market. The internet gives people the ability to connect and communicate with each other at an alarmingly fast rate because the internet is not constrained by time or distance. Castells discusses the changes that the internet has had on society his first claim is that physical distance has no effect on the speed and delivery of the internet. Secondly he says that because of deterritorialization caused by the internet geography and space now

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