The eminent scientist and Nobel Prize winner Sir Peter Medawar once wrote:
'Scientific papers in the form in which they are communicated to learned journals are notorious for
misrepresenting the processes of thought that led to whatever discoveries they describe. '
You will have read (and maybe even written) many 'case histories ' describing marketing success
stories. In your opinion, does the Medawar comment also apply to them? If so, what would be a
more accurate description of such a process? (Please avoid the purely theoretical and abstract as
far as possible.)
“There are three kinds of lies: lies, damn lies and statistics” - Benjamin Disraeli
It will be shown that Sir Medawar’s view can be the basis of an insightful
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Sir Medawar is suggesting that in an ideal world the figures and research processes
that lead to these figures would be transparent, absent of bias and void of subjectivity. The
conclusions drawn, an accurate, honest review of the activity that would be shared with the client.
The “discoveries” would be based on neutrally sourced information in the “scientific journal” (or
more aptly, the agency deck…)
The language in Sir Medawar’s quote is perhaps too strong and no self-respecting agency and media
space owner would survive long enough in this business if they gained a reputation being “notorious
for misrepresenting the processes” that leads to the conclusions shared with clients. However to
suggest companies and individuals will not tweak arguments and data presentation to rose tint a
campaigns performance, or embellish their contribution to brand success stories, is not only bad
business sense, It is affront to self-preservation imbedded in human nature.
While you cannot “polish a turd”, you can most definitely accentuate your contribution to marketing
successes, as well as emphasize aspects of success from lower performing media campaigns. If you
can’t? Well, let’s pretend it never happened. “New Coke” anyone?
A key part of this quote seeks to explore the relationship between “causation” and “correlation” in
the factors contributing to marketing
“India has never been a symbol of unity of Hindu-Muslim civilization. It is not possible for the British Government to create homogeneity between Hindu and Muslim culture and civilization as the two systems are distinctively opposed to each other. There is no way other than the partition of India”
There are several differences between correlation and causation. Correlation is if an event happens and is not related to another event and it is a coincidence. This would be if an event happened but it was not connected to another. An example of this would be catching a foul ball at a baseball game. It would be a correlation because you just happened to be in that place where the ball was hit and were able to catch it. Causation on the other hand is a cause and effect. One thing happens because another thing previously happened. An example of this would be if a person drank caffeine late at night, then they would be up all night. Another example of this would be if someone slipped on ice coming out of class.
In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.
In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil
Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a
Both men mention that the leaders must have good reasons for what they are doing. Because the good reasons, ruler can dominate people easily. For example, if the prince had used punishment to people without any reasons,
· Find and analyze/summarize an article from the popular media that covers the same topic as the scholarly paper. Acceptable popular
“A great general has said that the only good Indian is a dead one, and that high sanction of his destruction has been an enormous factor in promoting Indian massacres. In a sense, I agree with the sentiment, but only in this: that all the Indian there is in the race should be dead. Kill the Indian in him, and save the man....
Common experience and empirical evidence continually verify the causal principle, and falsification has not occurred. These considerations lead Dr. Craig to conclude, “It is somewhat unwise to argue in favor of it [the first premise], for any proof of the principle is likely to be less obvious than the principle itself, and, as Aristotle remarked, one ought not to try to prove the obvious via the less obvious.”
“Sir Sasahara will be the first one when the hundred-year law take in place. Yet he is the one constantly trying to make this law happen.”
How do you evaluate how well you achieved this goal? I evaluate the way I achieved this goal from my client reaction during our session. This session I felt we really bonded and I was meeting the client at the level she are. I did not want the client to feel like she was being rush to provide information to me. I wanted her to feel comfortable during our session. This session
Market share is another key success factor, the more consumers you can reach the better off you are in the long
success has been as much to do with marketing and image development, rather than just low
To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.
E.M. Forster’s classic novel “A Passage to India” tells the story of a young doctor, Dr. Aziz, and his interactions with the British citizens who are residing in India during the time of the British Raj. Throughout the novel, the reader gets many different viewpoints on the people and the culture of India during this point in history. The reader sees through the eyes of the Indian people primarily through the character of Dr. Aziz, and the perceptions of the British through the characters of Mr. Fielding, Adela Quested, and Mrs. Moore. Through the different characters, and their differing viewpoints, the reader can see that Forster was creating a work that expressed a criticism that he held of the behavior of the British towards their Indian subjects.