The Ethics Of Business Ethics

1349 Words Oct 30th, 2015 6 Pages
Business ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today 's world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why business leaders need to remember to launch ethical campaigns and also have and look into some examples from the business world. To understand what ethical advertising is we must familiarise ourselves with the terms ethics and advertising. Ethics is the discipline dealing with what is good and bad and with moral duty and obligation (Merriam-Webster, 2015), advertising is any paid form of non-personal presentation and of goods, services, or ideas by an identified sponsor (Philip Kotler). Thus ethics in advertising means a set of well defined principles which govern the ways of communication between the seller and the buyer. There are many aspects in advertising that people may question its ethicality. One of them is advertising to children. In the US, the average child watches an estimated 16,000 television commercials a year. While US children are one of the world 's most avid consumers of advertising, the effect television has on children is something parents across the globe are…
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