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The Fashion Channel Pros & Cons Essay

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Overview

At the completion of this assignment you will achieve the following module objective: 1. Measure the profit impact of marketing segmentation strategies.

Instructions

You will be responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum, it will save you and your teammates some time, and attach the corresponding excel spreadsheet with the financial analysis.

A word of advice: Read the case questions before reading the case. Focus only on the information you need to answer the questions. Do your assignment in Word and always …show more content…

|to 1.2% |1.0% to 1.2 % and average CPM from $2.00 |
| |Keeps executives calm “why fix something |The average CPM would increase from $2.00 to |to $2.50 |
| |that’s not broken” |$3.50 |With this new segmentation TFC could |
| |Hits the target market of valuable 18-34 |It would help compete against Lifetime because |differentiate its programming from its |
| |females in all clusters. |50% of fashionistas are between the ages of |current and future competition by |
| |Will not drive any existing loyal viewers |18-34. |producing programs specific to this |
| |because not much will change. | |audience. |
| |Delivers $40 million more in terms of net | | |
| |income compared to 2007 base number. |

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