Marketing Means Communicating The Value Of Product, Service And Brand Essay

Marketing comprises of all the activities and tasks undertaken to promote and sell the product to the end consumer. It encompasses a wide array of techniques that can be used to push the product/service to the consumer and get them to pay for the same. Marketing can also be done for non-selling objectives like brand awareness, recognition, brand image enhancement etc. In essence, marketing concept creates a value for the customer and communicates it effectively to drive the consumer to make a purchase. It is also almost detrimental in customer retention.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Price-Price issues the quantity of cash that customers should pay so as to buy your products. There area unit variety of concerns in regard to value together with value setting, discounting, credit and money purchases similarly as credit assortment.

Product: while marketing it is very important to think about the product that is it a really want for the targeted group. We must know about the product so that we can recommend or convince the customer.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

5. Product line pricing – product line or set of services, for example, basic model of computer and extended model for the same company computer.

Promotion is the way in the business makes its products known to the customers, both current and potential. Promotion involves spread information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. To generate the sales and profits, the benefits of products have to be communicated to customers. Promotion is the major component of market mix. The purpose of promotion is to reach the desired targeted consumers it try to make them act positively

Marketingteacher.com defines "Promotion" as the tools available to the marketer for 'marketing communication'. Tools such as personal selling, public relations, advertisement, direct mail, trade fairs and exhibitions can all be used to promote your product or service. Consumers need to know the features and benefits, location and the quality of the services you have to offer. Promotion is a vital element to any business. Without successful promotion your business consumers will not know where to purchase your product or service or why your products and services are better than the competitions.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Promotion is the business of communicating with the customer. Promotion raises customer awareness of a product or brand, generating sales, and creating brand loyalty and is used by companies to try and help persuade them to purchase their product. The purpose of promotion is to grow the total size of the market, sales volume, increase market share, establish and build credibility (Cheverton, 2004). Increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective (Business Case Studies, 2016). For a company to be successful they will rely on promotion mixes (the specific mix of advertising,

A product is defined as: "Anything that is capable of satisfying customer needs". Then the product is the central point on which marketing energy must focus. Finding out how to make the product, setting up the production line, providing the finance and manufacturing the product are not the responsibility of the only marketing function. However, it is also concerned with what the product means to the customer. Marketing therefore plays a key role in determining such aspects as:

Promotion refer to raising customer awareness of the product or brand, generating sales, and creating brand loyalty. (www.wikipedia.org)

According to Scott and Clothier promotion is publicizing of product to increase the sale or public awareness.